MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

eSign Genie Releases a New User Interface, Experience and Branding

eSign Genie digital signature software announces modernized look in time for the New Year eSign Genie, an eSignature software company, is excited to roll out a modern user interface with a super intuitive and user-friendly experience. "After reviewing customer feedback on the eSign Genie user interface and overall user experience for the past couple of years, our team is releasing the new eSign Genie user interface in multiple phases over the next three months starting with the first release in late December," said CEO…

Jennifer Hatton Promoted to Executive Vice President and Appointed to Follett’s Executive Committee

Follett Corporation announced the recent promotion of Jennifer Hatton to Executive Vice President of Retail Operations and Course Materials Solutions, and her appointment to the company's Executive Committee.  Reporting to Chief Operating Officer Clay Wahl, Hatton assumes expanded accountability for inventory management across the Follett enterprise as she continues to lead the company's 1,200 college campus retail store operations. "Jenn's breadth of experience at Follett, her…

Atento Wins the 2019 Customer Experience Banking Report Award in Brazil

The company won this award with a case developed in partnership with Stelo, Cielo's payment solutions company Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, won the 2019 Banking Report Award in the Customer Experience category in Brazil, with a case developed in partnership with Stelo, Cielo's payment solutions company. Dimitrius de Oliveira, Atento Brazil Regional Director, said,…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Phunware Launches Landmark Routing Functionality to Location Based Services

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the addition of landmark routing capabilities to its Location Based Services, allowing apps to display navigation instructions in a more user-friendly manner. Elements of map data such as waypoints and Points of Interests (POIs) are now configured as landmarks which enable directions to be provided with visual landmarks. For example, directions will display “Turn…

Location3 Announces New Yelp Partnership Along with Major Updates to Its LOCALACT Marketing Platform for Customers in Advance of 2020

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform Location3, the preferred digital partner of the world's leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LOCALACT marketing platform. In being recognized as an official Yelp Advertising Partner, the digital agency followed up the recent…

Contexta360 Research Finds Speech Analytics Is Not yet Reaching Full Potential in UK Contact Centres

Fewer Than Half Are Using Artificial Intelligence and Real-Time Automation and Analytics Features Contexta360, a leading speech analytics, AI and conversational computing company, released the results of research into the deployment and use of speech and chat interaction analytics in UK contact centres and the view of voice calls as a customer support channel. The survey polled 250 UK-based contact centre managers and found that although 92% have some form of speech analytics solution in place, a high proportion (43%)…

Conrad Electronic Germany Crafts Customer-Centric Pricing with Revionics Machine Learning-Based Price Optimization

Technology Innovator Leverages Category-Specific Price Elasticity to Deliver Business Impact Since its founding in 1923 by Max Conrad, Conrad Electronic has been a perennial market innovator delivering a huge assortment of electronics and technology to its growing consumer and business customer base. As one of Europe's leading multi-channel retailers of electronics and technology, Conrad's expansive assortment is designed to actively engage both its business customers – including industrial customers, professional…

Ticker Tocker Brings its First Predictive AI Layout to their Platform

AI Layout release proves Ticker Tocker's unique ability to develop custom trading layouts for it's Leaders Ticker Tocker, a social marketplace comprised of trading Leaders who provide real-time actionable trades and trading tools, announced the release of their first Leader layout powered by an AI algorithm. As a part of Ticker Tocker's mission of providing Leaders a platform to be able to monetize their expertise, Ticker Tocker has worked hand-in-hand with a new fledgling AI prediction platform, Adhara, to create a…

Appen Launches Secure Workspace Solution to Protect Sensitive Data for Annotation in Facilities or in At-Home Environments

Scales Artificial Intelligence (AI) Programs While Maintaining Security of Sensitive Data Appen Limited, the leading provider of high-quality training data for organizations that build effective AI systems at scale, announced the Appen Secure Workspace Solution, which provides the right combination of technology, people, and processes to ensure that projects containing sensitive data can be annotated by a global crowd securely. Secure Workspace is part of Appen's portfolio of Secure Solutions, a comprehensive,…

AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers

Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million seed round. The funding will help accelerate customer acquisition of US-based marketing agencies and in-house teams alongside strategic enhancements of the two-year-old AI platform. Morphio is currently helping early adopters take control of their digital data and decision making with invaluable information and unparalleled insight. Morphio integrates all Google, Facebook, Microsoft, and LinkedIn…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Demand Spring Releases Results of Revenue Marketing B2B Benchmark Survey

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing…

Sigma Computing Names SaaS Veterans Latha Colby and Cristina Bravo Olmo to Leadership Team

Key Executives Responsible for Driving Growth and Delivering on Innovation Sigma Computing, an innovator in cloud analytics and business intelligence (BI), announced the appointment of Cristina Bravo Olmo as the company’s Vice President of Marketing and Latha Colby as the Vice President of Engineering. “Leaders with strategic vision and the ability to bring that vision to life - and do it quickly - are extremely rare. We’re thrilled to find that balance in Cristina and Latha,” remarked Sigma CEO and Co-founder Rob…

Passport Raises $65 Million in Series D Funding

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…