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Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. That's according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. Marketing Technology News: Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm ROI Genome…

Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically

CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics - Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data onto a single platform. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. Like many brand manufacturers, Franklin Sports has…

Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon

Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale. "We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

Solodev Accelerates Digital Transformation with New Digital Customer Experience (DCX) Platform for Amazon Web Services

The AWS Partner Network Advanced Technology Partner Announces the Launch of Solodev Dcx 9.0 With Innovative Features for Building and Scaling Digital Customer Experience Applications Solodev, the Digital Customer Experience Platform for Amazon Web Services (AWS), announces the launch of Solodev DCX 9.0, a cloud-first enterprise content management system (CMS) and customer experience (CX) platform that enables organizations of all sizes to rapidly build, deploy, manage, and distribute their content. With Solodev DCX,…

AWS Announces General Availability of Amazon Personalize

Amazon Personalize Enables Developers to Build Applications With the Same Machine Learning Technology Used by Amazon.Com for Real-Time Personalized Recommendations – With No Machine Learning Expertise Required Yamaha, Subway, and Zola Among Customers Using Amazon Personalize Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Personalize, bringing the same machine learning technology used by Amazon.com to AWS customers for use in their applications – with no machine…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Weborama’s Parent Company Tops Amazon’s Bid to Acquire Sizmek Ad Server and DCO

Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs. On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad Manager division – filed for US Chapter 11 protection. Multiple companies have expressed interest in acquiring the Ad Serving part of the company. On May 31, 2019, Amazon announced it signed an agreement to acquire Sizmek Ad Server and Sizmek DCO.…

Ricoh Deepens Relationship with Amazon Web Services to Empower Digital Workplaces with Cutting-Edge Voice-Activated Technologies

Technology Giants Unite to Drive Seamless Information Sharing and Accessibility, Establish Pilot Program at an Ivy League University Ricoh announced RICOH Intelligent Voice Control, the result of working with Amazon Web Services (AWS) that delivers intuitive voice-activated controls for Ricoh's intelligent devices, starting with its IM Series of intelligent multifunction printers (MFPs). A pilot program of these MFPs is currently underway at an Ivy League university, leveraging Amazon's AWS Alexa for Business service…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

Amazon Launches Support for Traditional Chinese Books on Kindle

Readers Around the World Can Now Enjoy a Growing Selection of More Than 20,000 Traditional Chinese Language Books with the Free Kindle App and on Kindle Devices Authors Can Now Publish Kindle Books in Traditional Chinese with Kindle Direct Publishing Amazon announced that Kindle customers around the globe can now enjoy reading from a growing selection of more than 20,000 Traditional Chinese language Kindle books with the free Kindle app for iPhone, iPad, Android phones and tablets, and on Kindle devices. Starting today,…

CleverTap Achieves Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency Status

CleverTap, the full stack customer lifecycle management platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status. This designation recognizes that CleverTap provides proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer engagement and experience including: marketing automation, analytics, segmentation and campaign management to engage prospects and customers with…

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing. Amazon advertising is one of the fastest-growing, most powerful marketing platforms available in the digital ad space, but success is more complicated than simply creating a campaign, with options like Amazon Sponsored Products, Amazon Stores and a long list of other features that can be difficult for marketers to master without expert help.…

Amazon Dominates E-Commerce Share, Ebay and Walmart Less of a Focus, Feedvisor Study Finds

70 Percent of Sellers Saw Amazon Revenue Growth in 2018 Feedvisor, the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon, unveiled its State of the Amazon Marketplace 2019 report. The analysis exemplifies Amazon’s unmatched influence over e-commerce seller success, as well as the elevated roles that private labels and advertising will continue to play. To understand the evolving state of Amazon’s dynamic marketplace, Feedvisor conducted an in-depth analysis on sellers’ goals, plans…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner. Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and…

Profitero Launches the Industry’s Most Complete and Precise Analytics Solution for Maximizing Amazon Sales Performance

Profitero launched AMZ Maximizer, the most complete and precise analytics solution for maximizing Amazon sales. AMZ Maximizer fixes a blind spot for brands selling on Amazon. While brands know how their product sales are trending on Amazon, it’s hard for them to measure the two main factors underlying sales performance: daily shopper views of their product pages (traffic) and daily product page conversion rates. Profitero analysis shows that 60% of sponsored products on Amazon have suboptimal conversion rates, revealing a…

New Book from MIT Sloan Reveals the Principles That Have Helped Make Digital Platforms, Including Amazon, Google, and Apple, the…

Book Analyzes 20 Years of Data on the Performance of Platform Companies Digital platforms, which include the likes of Microsoft, Apple, Amazon, Alphabet (Google's parent company), Facebook, Uber, and Airbnb, have recently become dominant forces in many marketplaces. These companies are enormously valuable—several temporarily surpassed the trillion-dollar mark in value. They are also extraordinarily powerful. How did this happen in such a short amount of time? How have a small number of firms come to exert such influence…

Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus…