Greater Sacramento Is The Partner Amazon Needs To Get HQ2 Done

In the Wake of Amazon's Announcement of a Failed HQ2 in New York, the Greater Sacramento Region Lobbies Amazon to Try Again The Greater Sacramento region is a proven partner for companies seeking successful growth and can offer the strong relationships Amazon needs to deliver a second headquarters, reports the Greater Sacramento Economic Council. The Seattle-based tech giant announced earlier that their highly publicized HQ2 project would not move forward in Long Island City, Queens, citing resistance from state and…

Lingo Connector for NetSuite/QuickBooks Now Available on Amazon Marketplace Appstore

Longtime EDI provider eZCom Software continues to expand its offerings for online sellers — it is now offering Lingo Connector for both Netsuite and QuickBooks in the Amazon Marketplace Appstore. By integrating an Amazon Seller Central account with their NetSuite ERP or QuickBooks accounting software, sellers can merge information seamlessly and automate many high-touch, time-consuming manual entry tasks. Also Read: Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers "It's…

Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices

Amazon Announced That It Has Signed an Agreement to Acquire eero, a Company That Offers Products and Services for High-Performing, Reliable, and Simple Home WiFi Amazon and eero announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero’s home mesh WiFi systems set up in minutes and blanket every room of a customer’s home in high-performing, reliable WiFi. eero is already delighting Amazon customers with its products and services, as indicated by eero’s 4.6-star product…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…

Kenshoo Launches Full Support for Amazon’s Advertising API in Japan

Japanese Marketers Are Eager to Use the First Major Platform to Offer Access to Amazon Japan and the Global Industry’s Most Robust Solution Kenshoo, a global leader in marketing technology, launched full support for Amazon’s Advertising API in Japan, filling a void for sophisticated e-commerce campaign management and rounding out Kenshoo’s cross-channel marketing platform that’s become critical to Japanese brands. Bringing experience and expertise from its other global markets (including the US and EMEA) to Japan,…

How Amazon Logistics is Changing Markets and Potential Growth Scenarios

E-commerce retail now represents 9.8% of the total retail market in the US and has grown at a compound annual growth rate of 14.9% over the last five years. Everyone knows that Amazon is the 800 lb. gorilla in e-commerce retailing, but what is its impact on LTL Trucking, Parcel, and the Third-Party logistics (3PL) markets, and how will it disrupt these markets in the future? In its latest report "Amazon Logistics Market Estimates, Benchmarking, and Predictions," Armstrong & Associates analyzes e-commerce logistics, its…

Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzed the latest trends across paid search, organic search, social,…

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched extensive metrics for marketers to gauge the number of new customers that purchased products due to advertisement campaigns. Amazon has included video, display and sponsored brands ads in their ‘new-to-brand’ customer metrics. Here are few pointers for marketers jotting down the pros and cons. Pros Amazon is now ranked third, only behind Facebook and Google when it comes to its advertising…

3 out of 4 Brands Will Sell on Amazon in the Next Five Years, Feedvisor Study Finds

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

Privakey Expands the Value of Amazon Alexa with Its Secure Customer Engagement Platform

Privakey, the leader in secure customer engagement, is pleased to announce the latest version of its Privakey CX solution. Privakey CX is a licensable technology that delivers a new channel to securely interact with customers within the mobile apps they already enjoy on their phones. Built on the foundations of multi-factor authentication, Privakey extends the security principles of MFA to any user interaction that requires strong identity confirmation, approval or consent. An example of Privakey's value is demonstrated…

Amazon Web Services Announces AWS Backup

Centralized Backup Service Makes It Easier and More Cost-Effective for Customers to Automate Backups of Their Data and Meet Business and Regulatory Requirements Amazon Web Services, Inc. (AWS), an Amazon.com company, announced AWS Backup, a fully-managed, centralized backup service that makes it faster and simpler for customers to back up their data across AWS services and on-premises, helping customers more easily meet their business and regulatory backup compliance requirements. AWS Backup makes protecting storage…

Amazon to Acquire Israel-Based CloudEndure for $250 Million

The Move Indicates Amazon’s Endeavor to Expand Its Reach in Regions Outside the US Tech Leader Amazon will be buying CloudEndure, a Ramat Gan-based firm for one-fourth of a billion dollars. CloudEndure’s advanced computing capabilities got the attention of the Seattle-based tech behemoth, ultimately, leading to the former’s purchase by the latter. Some of the top abilities of CloudEndure are: Facilitating highly advanced Business Continuity Processes to endure business functionality during a catastrophe.…

Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads

Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and…

HubSpot Announces Three-Year Collaboration with Amazon Web Services to Support the Startup Ecosystem

HubSpot announced that it has entered a three-year commitment with Amazon Web Services (AWS) to help startups grow better. Through the agreement, HubSpot will leverage AWS services to expand its platform and provide added benefits to members of the Connect and HubSpot for Startups programs. HubSpot currently provides AWS Activate members with access to HubSpot for Startups, which includes preferred pricing on the HubSpot Growth Suite software, executive mentorship, educational content tailored to startups, and other…

Leading Spanish Brewer Estrella Galicia Taps Amazon Alexa and MicroStrategy to Improve Operational Efficiencies with AI

MicroStrategy-Alexa Integration Designed to Deliver Faster Path to Insights with AI for Line-of-Business Users MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Corporación Hijos de Rivera S.L., producer of Estrella Galicia beer and other leading beverage brands, is piloting a new voice-powered business analytics and artificial intelligence (AI) application with Amazon’s customizable virtual assistant, Alexa, to simplify decision-making for its…

Informatica Announces Cloud Analytics Modernization Solution With Tableau Powered by Amazon Web Services

Accelerating Cloud Analytics With Some of the Industry's Leading iPaaS, Data Catalog, and Analytics Solutions Informatica, the enterprise cloud data management leader, announced a complete, out-of-the-box cloud analytics modernization solution with Tableau, powered by Amazon Web Services (AWS), designed for enterprises looking to make the most of AWS in their analytics deployments. This new cloud analytics modernization solution includes integrated data cataloging, cloud data integration, data warehousing, and visual…

ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce…

Zendesk Announces New Open CRM Platform, Zendesk Sunshine, Powered by Amazon Web Services

Zendesk Sunshine, Built Entirely on AWS, Brings the Power of Connecting and Accessing Any Customer Data to the Cloud Zendesk, Inc.announced that Amazon Web Services, Inc. (AWS) powers the infrastructure behind its new CRM platform, Zendesk Sunshine. Built on AWS, Sunshine allows businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster. By building on AWS, the security, scalability, and reliability of AWS…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Amazon’s Positive User Experience (UX) Rivals Social Media Sites, New Survey Finds

Website Users Are Most Likely to Return to a Site with Useful Content, Even If the Site Does Not Have the Best User Experience Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company. The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though…