Taking a Lesson from Amazon; Why In-Store Sales Are Growing

In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, according to a recent New York Times article, retailers are taking a page out of Amazon’s playbook to better understand consumer behavior…  something Amazon does quite well. These retailers are getting smarter and more strategic by leveraging location intelligence to understand the events people attend, where they go, and what they do in the physical retail world. Location data, as I like to…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…

2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a leading provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon’s influence on consumer expectations (61.3% of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Recommended: Interview with Jamie Gutfreund, Global CMO... Wunderman Committed to Expanding Ability…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Monet Software Announces Workforce Management for Amazon Connect

Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience Monet Software which is a leading provider of cloud-based workforce optimization solutions announced that it has released an integration which offers to connect it with Amazon Connect. Amazon Connect is a simple, self-service related, cloud-based customer contact service center which makes it convenient for businesses to deliver satisfactory customer…

Advertising to Make More Money for Amazon Than Its Cloud Services by 2021

Piper Jaffray said that the Amazon advertising business would be the key driver for Amazon’s profitability in the years to come. Analyst Michael Olson said, "Investors should be focused on Amazon advertising now; this is a major driver to results and valuation today and continuing in the coming quarters and years." Amazon’s continuous growth in the online advertising market will skyrocket the already overweighed Amazon share price. Piper Jaffray is assuring investors on the sustainability of Amazon’s stock. The…

Glassdoor’s Mega Event to Host Amazon VP of Worldwide People Operations Ardine Williams as Keynote Speaker

The Glassdoor Event Will See Williams Along with Other Talent Acquisition Experts from Slack, Salesforce, and T-Mobile, Among Others Glassdoor announced that it will hold Glassdoor Recruit, a day-long recruiting conference on September 27, 2018, in Chicago. Glassdoor is one of the fastest and largest growing job sites. Glassdoor wants employers to hire the best via this initiative. Glassdoor will offer- Insights Best Practices Industry Trends Glassdoor wants to offer companies of all sizes to hire and…

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting news developing for users of Alexa and Cortana in the United States. Owners of Amazon’s Alexa and Microsoft's Cortana will now be able to access features of both, Alexa and Cortana. Hence, Alexa owners can latch onto Cortana features and vice-versa. The integration adds tremendous…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual

Prime Day Was a 36-Hour Marathon Showcasing Amazon's Willingness to Dominate the Market. Experts Concluded That Amazon Seems Especially Interested in Private Label, Grocery, and Home Improvement Amazon said that its PrimeDay’18 saw 100 million products being sold. This 36-hour event is now being dubbed as the biggest worldwide shopping fiesta. Analysts confirmed that products sold via Amazon saw a 3x surge than sales during normal days.  Here is a list of product categories that saw huge spikes in sales during Prime…

Amazon Could Completely Move out of Oracle’s Database Software by 2020!

According to Recent Reports, Amazon Could Phase out of Oracle's Database Software by 2020. This News Has Stirred the Information Technology Industry and Has Engaged Amazon and Oracle in a War of Words Amazon is emerging to be one of the biggest Data Center Providers, globally. This is converting several of Amazon’s longterm suppliers into rivals. Oracle is one of them. Both the companies might part by 2020 as Amazon is migrating most of its infrastructure to Amazon Web Services. Discontinuing its association with…

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition. Amazon’s growing advertising business is in high demand for…

Amazon Versus Google Search: Who Is Winning the Battle and How?

Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement business still has a lot of scope for growth. Last year, the retail giant accounted for nearly half of all product searches, according to the details based on a survey. Alphabet, on the other hand, accounted for 36% of the market. According to a report by Merkle for Q2, 2018- Google’s product listed ads accounted for 59% of the company’s ad clicks in Q2. Despite the figures, Amazon’s…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Could Amazon Have Done Better on Prime Day?

Declassified Documents Reveal How Amazon Struggled to Fix the Prime Day Pandemonium CNBC obtained internal documents which reveal how Amazon struggled to procure enough server storage space on Prime Day. As a cover-up, they had to publish a demoted front-page subsequently killing all its international traffic. Market predicts that sales plummeted for Amazon as the problem occurred at the start of Prime Day. The Prime Day is the biggest sales day for Amazon, annually. Glancing at these documents, experts are suggestive…