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Privakey Expands the Value of Amazon Alexa with Its Secure Customer Engagement Platform

Privakey, the leader in secure customer engagement, is pleased to announce the latest version of its Privakey CX solution. Privakey CX is a licensable technology that delivers a new channel to securely interact with customers within the mobile apps they already enjoy on their phones. Built on the foundations of multi-factor authentication, Privakey extends the security principles of MFA to any user interaction that requires strong identity confirmation, approval or consent. An example of Privakey's value is demonstrated…

Amazon Web Services Announces AWS Backup

Centralized Backup Service Makes It Easier and More Cost-Effective for Customers to Automate Backups of Their Data and Meet Business and Regulatory Requirements Amazon Web Services, Inc. (AWS), an Amazon.com company, announced AWS Backup, a fully-managed, centralized backup service that makes it faster and simpler for customers to back up their data across AWS services and on-premises, helping customers more easily meet their business and regulatory backup compliance requirements. AWS Backup makes protecting storage…

Amazon to Acquire Israel-Based CloudEndure for $250 Million

The Move Indicates Amazon’s Endeavor to Expand Its Reach in Regions Outside the US Tech Leader Amazon will be buying CloudEndure, a Ramat Gan-based firm for one-fourth of a billion dollars. CloudEndure’s advanced computing capabilities got the attention of the Seattle-based tech behemoth, ultimately, leading to the former’s purchase by the latter. Some of the top abilities of CloudEndure are: Facilitating highly advanced Business Continuity Processes to endure business functionality during a catastrophe.…

Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads

Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated bidding solution for Amazon Sponsored Brand Ads. Leveraging its API integration with Amazon, the proprietary technology enables effective bid management at scale, in order to calculate and apply bids. “We’re excited to launch one of the first-to-market automated bidding capabilities for Sponsored Brands across all Amazon advertisers and…

HubSpot Announces Three-Year Collaboration with Amazon Web Services to Support the Startup Ecosystem

HubSpot announced that it has entered a three-year commitment with Amazon Web Services (AWS) to help startups grow better. Through the agreement, HubSpot will leverage AWS services to expand its platform and provide added benefits to members of the Connect and HubSpot for Startups programs. HubSpot currently provides AWS Activate members with access to HubSpot for Startups, which includes preferred pricing on the HubSpot Growth Suite software, executive mentorship, educational content tailored to startups, and other…

Leading Spanish Brewer Estrella Galicia Taps Amazon Alexa and MicroStrategy to Improve Operational Efficiencies with AI

MicroStrategy-Alexa Integration Designed to Deliver Faster Path to Insights with AI for Line-of-Business Users MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Corporación Hijos de Rivera S.L., producer of Estrella Galicia beer and other leading beverage brands, is piloting a new voice-powered business analytics and artificial intelligence (AI) application with Amazon’s customizable virtual assistant, Alexa, to simplify decision-making for its…

Informatica Announces Cloud Analytics Modernization Solution With Tableau Powered by Amazon Web Services

Accelerating Cloud Analytics With Some of the Industry's Leading iPaaS, Data Catalog, and Analytics Solutions Informatica, the enterprise cloud data management leader, announced a complete, out-of-the-box cloud analytics modernization solution with Tableau, powered by Amazon Web Services (AWS), designed for enterprises looking to make the most of AWS in their analytics deployments. This new cloud analytics modernization solution includes integrated data cataloging, cloud data integration, data warehousing, and visual…

ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce…

Zendesk Announces New Open CRM Platform, Zendesk Sunshine, Powered by Amazon Web Services

Zendesk Sunshine, Built Entirely on AWS, Brings the Power of Connecting and Accessing Any Customer Data to the Cloud Zendesk, Inc.announced that Amazon Web Services, Inc. (AWS) powers the infrastructure behind its new CRM platform, Zendesk Sunshine. Built on AWS, Sunshine allows businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster. By building on AWS, the security, scalability, and reliability of AWS…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Amazon’s Positive User Experience (UX) Rivals Social Media Sites, New Survey Finds

Website Users Are Most Likely to Return to a Site with Useful Content, Even If the Site Does Not Have the Best User Experience Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company. The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though…

Taking a Lesson from Amazon; Why In-Store Sales Are Growing

In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, according to a recent New York Times article, retailers are taking a page out of Amazon’s playbook to better understand consumer behavior…  something Amazon does quite well. These retailers are getting smarter and more strategic by leveraging location intelligence to understand the events people attend, where they go, and what they do in the physical retail world. Location data, as I like to…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…

2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a leading provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon’s influence on consumer expectations (61.3% of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Recommended: Interview with Jamie Gutfreund, Global CMO... Wunderman Committed to Expanding Ability…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Monet Software Announces Workforce Management for Amazon Connect

Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience Monet Software which is a leading provider of cloud-based workforce optimization solutions announced that it has released an integration which offers to connect it with Amazon Connect. Amazon Connect is a simple, self-service related, cloud-based customer contact service center which makes it convenient for businesses to deliver satisfactory customer…