Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest e-commerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk out. Since its launch, Amazon has dominated the digital commerce world. But Amazon’s threat isn’t limited to digital; each sector is vulnerable. Whether they want to admit it or not, all retailers, from mom-and-pop shops to behemoths like …

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

Performics Launches Caiman, a Proprietary Amazon Marketing Platform

The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics…

Twinword included among top seven companies on Amazon Web Services Marketplace

Twinword Has Established Itself As An API Supplier In The AI Solution Sector Twinword, a company that has developed a platform that collects, analyzes, and uses big data based on natural language processing technology, was recently ranked among the top seven companies on Amazon Web Services (AWS) Marketplace. A member company of the K-ICT Born2Global Centre, Twinword announced on December 8 that it had been designated as an API supplier in the AI solution sector by AWS Marketplace and featured on its main page.…

Tact.ai Launches the First Conversational CRM Skill for Amazon’s Alexa for Business

Tact.ai Presented Tact Sales Assistant for Amazon Alexa at AWS re:invent 2017 in Las Vegas Tact.ai, the sales experience platform for the intelligent edge, released of the Tact Sales Assistant Skill for Amazon Alexa. Selected as a launch partner for Alexa for Business, the Tact Skill unlocks a conversational and bidirectional interface into the tools that salespeople use every day such as Salesforce, LinkedIn and Microsoft Exchange. Tact.ai was onstage at Amazon Web Services' re: invent 2017 in Las Vegas, NV …

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

Amazon and Alphabet Grab Top Spots in Forbes Insights’ “50 Most Engaged Companies” List

Amazon and Alphabet take the top two spots in Forbes Insights’ “50 Most Engaged Companies” List In a recent report, Forbes Insights revealed how leaders in the B2B  and B2C industries measure their success with customer engagement. The report titled, “The New Rules of Customer Engagement: How Leading Companies Are Connecting With Customers to Drive Greater Growth”, demonstrated that leading companies are 4X more likely to register 10% growth and 3X more likely to achieve higher annual acquisition rates – between  5% and…

Cleverbot Makes Debut on Amazon Echo as Alexa Skill; Offers Voice Conversation and Enhanced Companionship

Evident from the recent innovations in the industry, AI will touch every aspect of life in 2017. Amazon Alexa devices are engaging humans now than they ever did. Cleverbot, a unique social-bot with its own website API, has been integrated with Amazon Echo as an Alexa Skill. The introduction of this AI-based social bot in Amazon Echo allows users to converse using voice chat.  Surprisingly, Cleverbot did not claim its spot for Amazon’s 2016-2017 Alexa Prize – an annual university-level competition for conversational AI bot…

New Year Surprise: Amazon Testing Waters with Google PLAs?

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and images across all e-commerce platforms on AdWords since 2012. Most contemporary retailers are opting for PLAs as the primary platform for Google Shopping. Amazon advertisers are keen on growing their PLA footing to dominate desktop and mobile search results. In 2012, Google’s Product…

Kyle McMeekin Joins Kobiton as Vice President of Channels

Kobiton, Inc. an end-to-end mobile testing platform designed to enhance the mobile experience, announced the appointment of Kyle McMeekin as vice president of Channels. In this role, McMeekin will lead the company's Strategic Alliances and Partner teams to drive success, customer value, and technical innovation within Kobiton's partner ecosystem, extending the company's market leadership. McMeekin is based in Atlanta and will report to SVP of Sales, Curtis Raines. Marketing Technology News: Epubor Boosts Conversion Rate…

Genesys Cloud Now Available on AWS Marketplace

Simplified procurement and administrative processes make it easier for enterprises to access the market-leading cloud customer experience platform from Genesys Genesys, a global leader in cloud customer experience and contact center solutions, announced that Genesys Cloud is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors. The catalog makes it easy for organizations to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Now,…

Market Review: Spotify’s 1st Anniversary in India and Streaming Trends

On 26 February, Spotify celebrated its first anniversary in India. The global media streaming platform was launched last year on 26 February. It took the company more than a decade to enter the world's largest democracy and second most-populated country- India. Launched globally in 2008, Spotify has managed to cater to Indian music fan's tastes and ethos. On its first anniversary, Spotify has shared streaming trends among Indian music fans and customers who make the company so successful. Here are the top 5 streaming…

New Research on Leading Retailers Reveals Vital Balance of Customer Experience and Operational Efficiency

Study Quantifies the High Cost of Digital Downfalls Amounting to Millions in Extra Expenses, Eroding Retail Profits and Threatening Customer Loyalty The digital customer experience for retailers remains critical to safeguard customer loyalty and retail profits, according to a new report detailing customer satisfaction rankings of 25 preeminent retailers announced today by Verint Systems Inc. The Customer Engagement Company™. Based on consumer survey panel data from more than 6,000 shoppers, the Verint Experience Index:…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

MarTech Interview with Matt Gilbert, CEO at Pepperjam

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

Agiloft Announces AI Engine for Advanced Contract Automation on No-Code Platform

Newest product release features out-of-the-box AI Capabilities and custom AI functionality that empower Agiloft customers to drive contract value across adjacent commercial business processes Agiloft, the global standard in contract and commerce lifecycle management, announced the addition of its new Agiloft AI Engine, complete with prebuilt AI Capabilities for contract management and an open AI integration that allows customers to incorporate custom-built AI tools into the no-code platform. "Our new AI Engine provides…

Infor and Snowflake Partner to Build Automated Data Warehouses with Birst Full-Stack Analytics & BI Platform

Birst integrated platform eliminates the need for separate ETL, data modeling, data prep & analytics tools Infor, a global leader in business cloud software specialized by industry, announced it is partnering with Snowflake, the cloud data platform, to help enterprises build automated data warehouses using the Birst full-stack analytics and BI platform. Birst is a single, integrated, end-to-end platform for building automated data warehouses natively on Snowflake, eliminating the need for separate ELT/ETL (extract,…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Databricks Simplifies the Path to Building Lakehouses for Business Intelligence and Machine Learning

With Databricks Ingest and New Partner Integrations, Data Teams Can Easily Populate Lakehouses, Which Combine the Best of Data Lakes and Data Warehouses Databricks, the leader in unified data analytics, announced an accelerated path for data teams to unify data management, business intelligence (BI) and machine learning (ML) on one platform. The new Data Ingestion Network of partners and Databricks Ingest bring data teams closer to building the new data management paradigm, lakehouse, which combines the best elements of…

GenAlpha Partners with Enceiba to Enable B2B firms in Their eCommerce Capabilities Across All Selling Channels

GenAlpha partners with Enceiba, a leading B2B Amazon consultancy and optimization firm, to help manufacturers embrace multiple sales channels and succeed in our digital world. GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. Enceiba offers a variety of consulting services designed to allow B2B businesses to optimize their Amazon selling channel. GenAlpha and Enceiba will collaborate on customer projects, utilizing…