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MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

MarTech Interview with Panayotis Nikolaidis, CEO and Founder at Savings United

"Increasing the level of autonomy and creativity means that our team members are more likely to have a great day." Tell us about your role and journey into Technology. What inspired you to start Savings United? I wanted to set up my own business for as long as I can remember. However, I was inspired to start Savings United following a summer entrepreneurship program at Hanse Ventures, an incubator company for start-ups in Hamburg. The program was excellent. It gave my cohort and me the opportunity to develop new business…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

Chris Torres Writes First Ever Marketing Advice Book for the Tours and Activities Industry

Chris Torres, of the Tourism Marketing Agency, has written 'How to Turn your Online Lookers into Bookers': the first ever marketing book dedicated to tour & activities Chris Torres, founder and director of Scottish company the Tourism Marketing Agency, has recently written 'How to Turn your Online Lookers into Bookers': the first ever marketing book dedicated to helping tour and activity companies improve their website, their performance on Google, and their social media engagement. 'Lookers into Bookers' will be…

Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm

Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider Fractal Fractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent  The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research. "We're delighted that we…

Privitar Names Experienced Security Executive Bob Canaway as CMO

Seeks to Accelerate Global Adoption of Its Data-Privacy Software and to Expand Its US Team Data-privacy software innovator Privitar announced the appointment of Bob Canaway as its Chief Marketing Officer (CMO). He will be based in Privitar’s Boston office. Privitar names experienced security executive Bob Canaway as CMO. Canaway will lead Privitar’s marketing and communications strategies and initiatives, including branding, demand generation, product marketing, media relations and strategic communications. Privitar…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

Snowflake Achieves ISO Certification to Help Keep Customers’ Data Safe

Compliance with ISO/IEC 27001 standard demonstrates commitment to delivering best-in-class cloud data warehouse security Snowflake, the data warehouse built for the cloud, announced that it has added ISO/IEC 27001:2013 certification to its extensive list of security capabilities as part of the company's continuous efforts to provide the most secure data environment for customers. Compliance with ISO's internationally recognized standard confirms that Snowflake's security management program is comprehensive and adheres to…

Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s recent purchase of data visualization specialist Tableau for $15.7 Billion. It followed soon after Google bought another analytics company, Looker, in early June for $2.6 Billion. Ed Thomas, Principal Analyst in GlobalData’s Technology Thematic Research team, commented, “The data analytics acquisition trail may now see further activity with companies such as Domo and Alteryx becoming…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…