SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary …
Vungle Self-Serve Platform Announced for In-App Videos
Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has …
Persona.ly Joins Adjust’s Coalition Against Ad Fraud
Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust’s Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad …
TechBytes with Alexei Chemenda, CRO For Apps and MD, USA, Adikteev
Alexei Chemenda CRO for Apps and MD, USA, Adikteev Ask any inbound marketer and they will tell you that mobile …
Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance
Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …
Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace
Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing …
Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand
Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize …
SpotX Reveals the Impact of Third-Party Data on Audience-Based Ad Buying and Selling
In A Recent Report, SpotX Has Released Detailed Insights Into The Current State of Video Advertising on OTT It’s finally …
YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution
New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, …
Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms
In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer …
Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition
New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes …
Interview with Brian Bowman, CEO, Consumer Acquisition
"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your …
Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google
Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named “App Marketing Agency of the Year” …
Kentico Goes World Class
Drag And Drop Email Builder, GDPR Features, Enhanced E-Commerce, And Greater Connectivity To Technology Stack Push Kentico 11 To Greater …
Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs
Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available …
How B2B Marketers Can Prove Their Effectiveness to the C-Suite
Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s …
Consumer Acquisition’s Creative Marketplace Now Supports Google Universal App Campaigns
The Creative Marketplace Is First To Offer Ad Design Services For Both Facebook Ads And Google’s Universal App Campaigns. ConsumerAcquisition.com, …
TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant
Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm …
Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?
Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing …
Tencent Video Ranked on Global Top 30 Apps by Revenue in September
Tencent Video Was The Only Video App From China On The List According to Sensor Tower Store Intelligence’s data of September 2017, Tencent Video ranked …