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Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform

New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital…

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix

Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 US. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

CAKE by Accelerize Announces Vertical Solution for Retailers

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…

Why In-App Programmatic Video Advertising is the Hottest Trend

Needless to say, mobile video consumption is flourishing rapidly and that too in-app, as compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS). Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, and precise targeting with adherence to the highest quality media metrics are few of the reasons making marketers think of only one solution and that is — programmatic…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

MBuy EMP Wins Gold for Datorama Limitless 2018 Best Innovation Award

MBuy's EveryChannel Management Platform Wins Gold for Next-Gen Marketing Accountability Solution MBuy, the leading media planning and buying applied-technology service company, took top honor at Datorama's annual Limitless Conference, being awarded Gold for "2018 Best Innovation Award" for work on its Everychannel Management Platform. This is Datorama's flagship recognition for the person, team, and organization that has elevated above the rest to deliver next-generation thinking and solutions to their marketing…

TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath

Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel Marketing," in partnership with Econsultancy. We spoke to Dan Rosenberg, Chief Marketing & Strategic Officer, MediaMath, to understand why CMOs should read the report and how it will help them build or buy a technology stack.Tell us about your role at MediaMath and the team/technology you handle. I oversee the Marketing and Strategy functions for MediaMath. I…

Tracking First Rebrands as Claravine with Enhanced Platform

Claravine’s Digital Experience Data Management Platform Will Continue to Help Marketers Optimize Performance Through Best-In-Class Campaign Tracking Tracking First announced it has rebranded as Claravine, unveiling a completely new website and an improved platform. With these enhancements, Claravine will continue to help leading brands improve marketing performance through better digital insights. “Most organizations can only track between 30-70 percent of their total digital marketing spend, while the remaining spend…

Applift Rebrands With First Combined UA and Retargeting Offering for Mobile Advertisers

Introduces Mobile Journey Advertising Solution Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along the whole customer journey combining user acquisition and retargeting to deliver maximized ROAS for…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

SheerID Expands Digital Verification Platform Enabling Marketers to Acquire Customers Across More Segments with Gated Offers

Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value Target Segments SheerID, the market leader in digital verification technology for gated offers, announced a significant update to its digital verification platform to make it easier for marketers to acquire new customers with gated offers across a range of occupations, affiliations, or consumer life stages. Challenged with rising acquisition costs and interrupt-marketing…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…