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      • MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
        MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
      • MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
    • Tech Bytes
      • Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
      • TechBytes with c, Digital Executive, Growth Strategist and Revenue Leader at DoubleVerify
        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
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      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
    • Guest Authors
      • 5 Travel and Luxury Brands that Use Technology for CX
        5 Travel and Luxury Brands that Use Technology for Customer Experience
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
  • MarTech Radar
    • MarTech RADAR
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Search Results for: ROAS

Native & Programmatic Advertising, Video Advertising

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary …

PRNewswireApril 11, 2018, 7:45 pmApril 11, 2018 0 1205
Vungle Unveils Global Self-Serve Adtech Platform for InVungle Unveils Global Self-Serve Adtech Platform for In-App Videos-App Videos
Video Advertising

Vungle Self-Serve Platform Announced for In-App Videos

Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has …

Sudipto GhoshMarch 22, 2018, 3:14 pmMarch 22, 2018 0 1162
Persona.ly Joins Adjust’s Coalition Against Ad Fraud
Native & Programmatic Advertising

Persona.ly Joins Adjust’s Coalition Against Ad Fraud

Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust’s Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad …

PRNewswireMarch 20, 2018, 5:10 pmMarch 20, 2018 0 1225
Alexei Chemenda Adikteev
Tech Bytes

TechBytes with Alexei Chemenda, CRO For Apps and MD, USA, Adikteev

Alexei Chemenda CRO for Apps and MD, USA,  Adikteev Ask any inbound marketer and they will tell you that mobile …
Sudipto GhoshMarch 9, 2018, 6:00 pmMarch 13, 2018 0 2748
centro
Native & Programmatic Advertising

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …

MTS Staff WriterMarch 3, 2018, 5:45 pmMarch 3, 2018 0 1580
Consumer Acquisition Launches Shutterstock Collection
Digital Asset Management, Social Media Advertising, Social Media Marketing, Staff Writers

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing …

Sudipto GhoshMarch 1, 2018, 7:44 pmMarch 1, 2018 0 1516
getcake
Customer Experience Management, Identity Management

Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand

Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize …

PRNewswireFebruary 17, 2018, 6:30 pmFebruary 17, 2018 0 2409
SpotX Reveals the Impact of Third-Party Data on Audience-Based Ad Buying and Selling
Audience Data, Video Advertising

SpotX Reveals the Impact of Third-Party Data on Audience-Based Ad Buying and Selling

In A Recent Report, SpotX Has Released Detailed Insights Into The Current State of Video Advertising on OTT It’s finally …

Sudipto GhoshFebruary 6, 2018, 11:38 pmFebruary 6, 2018 0 1520
YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution
Audience Data, Mobile

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, …

MTS Staff WriterJanuary 23, 2018, 9:05 pmJanuary 23, 2018 1 996
Episerver Named a Visionary in Gartner's Magic Quadrant for Digital Experience Platforms
B2B Commerce, CRM

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer …

MTS Staff WriterJanuary 23, 2018, 4:00 pmJanuary 23, 2018 0 1249
Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition
In App Marketing

Vungle Announces Self-Serve Platform for Mobile Advertisers, With Creative Automation to Scale High Quality Customer Acquisition

New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes …

PRNewswireJanuary 22, 2018, 10:09 pmJanuary 22, 2018 0 1411
Brian Bowman
Interviews

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your …
Sudipto GhoshJanuary 5, 2018, 5:30 pmJanuary 8, 2018 0 2876
Mobile 'App Marketing Agency of the Year' Spent Exclusively on Paid Social and Google
Native & Programmatic Advertising

Mobile ‘App Marketing Agency of the Year’ Spent Exclusively on Paid Social and Google

Bamboo, the San Francisco based advertising agency with a focus on paid social, has been named “App Marketing Agency of the Year” …

PRNewswireDecember 13, 2017, 8:52 pmDecember 13, 2017 0 1360
Kentico Goes World Class
Sales & Marketing

Kentico Goes World Class

Drag And Drop Email Builder, GDPR Features, Enhanced E-Commerce, And Greater Connectivity To Technology Stack Push Kentico 11 To Greater …

PRNewswireDecember 12, 2017, 11:05 pmApril 22, 2019 0 1257
Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs
Social Media Advertising

Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs

Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available …

PRNewswireDecember 12, 2017, 9:05 pmDecember 12, 2017 0 3259
How B2B Marketers Can Prove Their Effectiveness to the C-Suite
Audience Data, Guest Authors

How B2B Marketers Can Prove Their Effectiveness to the C-Suite

Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s …

Wayne St. AmandNovember 27, 2017, 8:45 pmJuly 22, 2019 0 3490
Consumer Acquisition's Creative Marketplace Now Supports Google Universal App Campaigns
Marketing Automation, Sales & Marketing

Consumer Acquisition’s Creative Marketplace Now Supports Google Universal App Campaigns

The Creative Marketplace Is First To Offer Ad Design Services For Both Facebook Ads And Google’s Universal App Campaigns. ConsumerAcquisition.com, …

PRNewswireNovember 15, 2017, 7:25 pmApril 22, 2019 1 1182
Agatha Rymanowska, Conversant
Tech Bytes

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm …
Sudipto GhoshNovember 14, 2017, 5:00 pmNovember 13, 2017 0 4999
Creative Optimization
Guest Authors

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing …

AdminNovember 3, 2017, 7:45 pmJuly 26, 2019 0 3113
Tencent
Video, Video Platforms

Tencent Video Ranked on Global Top 30 Apps by Revenue in September

Tencent Video Was The Only Video App From China On The List According to Sensor Tower Store Intelligence’s data of September 2017, Tencent Video ranked …

PRNewswireOctober 25, 2017, 9:02 pmMay 6, 2019 0 1255

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