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tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video

Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser's ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions. The biggest challenge? The open nature of the internet itself gives free rein to ad thieves who will always remain several steps ahead of advertisers and publishers.…

tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video

Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser's ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions. The biggest challenge? The open nature of the internet itself gives free rein to ad thieves who will always remain several steps ahead of advertisers and publishers.…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers' Ad Campaigns on Google and Bing Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers' paid search and shopping ad campaigns on Google and Bing. Amid these developments, the number of retailers…

Shotzr, Inc. Closes Series Seed Round of Equity Financing

Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures, and RVC. Brian Wallace, Managing Director of Access Venture Partners has joined Shotzr's Board of Directors. DVI Equity Partners' Nathan Levy said of the closing, "We're excited to be part of this round, and we think Shotzr has a strongly differentiated offering in a multi-billion…

TechBytes with Bob Phibbs, CEO, The Retail Doctor

Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales trainer and speaker for some of the largest retail brands in the world. Now in my 25th year, I have a proven track record of increasing sales by utilizing the human capital in the stores to engage a stranger, discover the shopper and make a customer. How did you zero in on the idea of launching “The Retail Doctor”? I put myself through college selling shoes. When I graduated, I took a part-time job with a company…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Adjust Introduces User-Level Ad Revenue Reporting

App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion Adjust, the industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with one of the world’s leading ad mediation platforms, ironSource. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report

Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent report from Boston Consulting Group (BCG), has found the use of machine learning in digital marketing can drive quantifiable results fast with an increase of up to 50% in online transactions for some cases. Business Impact of machine learning The report, commissioned by Google, found just 2% of brands are best-in-class at data-driven marketing. Yet best-in-class…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

ActiveCampaign Announces Its Integration for Square to Connect Online and Offline Data for SMBs

Enabling the More Than Two Million Square Customers to Leverage Automation and Create Personalized Customer Experiences Based on Purchase Behaviors ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced its integration for Square, now available in the Square App Marketplace. This integration brings together some of the biggest concerns for small businesses: revenue and marketing, using online and in-store purchase data to provide the context small businesses need to create the…

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology…

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange OpenX announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premises workloads fully into the cloud and become truly serverless. Work on integrating the five year technology collaboration began in…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

Publicis Groupe Announces Its Intention to Acquire Soft Computing

This Acquisition Would Make Publicis Groupe the Data Marketing Leader in France Publicis Groupe announces that it is entering into exclusive negotiations with the founding shareholders of Soft Computing, a leading data marketing firm in France, with a view to the acquisition of a controlling block representing 82.99% of the share capital at a price of 25 euro per share (2018 coupon attached), i.e. at a premium of 66,66% to the closing price on December 19, 2018. Also Read: ironSource Launches ROAS Optimizer Tool…

Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure

Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising. Celebrating 10 years in 2019, Tru Measure provides a digital marketing analytics platform that helps media companies and agencies leverage highly-accurate data to prove performance and retain clients. With the support of Tru…