Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …
YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands
Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry’s Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to …
Bidalgo Brings Artificial Intelligence to Digital Ad Creative With the Launch of Creative AI
Machine Learning, Video and Image Recognition Helps Advertisers Produce the Highest Performing Ad Creative Bidalgo, a leading provider of ad …
CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead Generation Technology
Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …
Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising
New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms
Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize …
Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex
"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI." How …
Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel
Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and …
Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content
With New Suite of AI-Powered Solutions from Yotpo Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart …
CAKE by Accelerize Achieves Record Growth in the Asia-Pacific Region
Enterprise SaaS Company’s Client Base and Revenue Increases by Triple Digit Percentages Over Two-Year Period and Plans to Continue Expansion …
Clinch Partners with Tapad to Enable Video Personalization at Scale
Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a …
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & Others to Collaborate on Innovative Products and Services for …
Viant’s Data Lake Sets the Standard for Digital Advertising Transparency
Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Viant, …
4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers
First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data …
Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns
The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across …
Interview with Cary Lawrence, Co-Founder, SocialCode
"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us …