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TechBytes with David Antley, General Manager at Pernix

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

20 Million Fliers to Experience Singapore Airlines’ AI-Powered Experiences

One of the world’s finest and most reputable airline service providers, Singapore Airlines will deliver AI-enhanced experiences to its 20 million fliers. The airline will rely on AI company- Insider to help drive its digital growth and deliver seamless, personalized experiences to customers across all its channels. Singapore Airlines Limited (SIA), the flag carrier airline of Singapore reported the highest annual revenue generation in 2019, earning $16.3 billion despite narrow margins in profit and rising fuel costs per…

Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data

New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV   Deep-data analytics and player marketing company, deltaDNA, today launched AdVantage - a brand new ad management service designed to give game developers unrivalled access to real-time ad revenue and in-app purchase (IAP) data, for total control over their ad strategies. In Free-to-Play games, accurately calculating the Lifetime Value (LTV) of players is vital for understanding how a mobile game is performing.…

Is the Keyword Really Dying?

Each week, Hollywood box office results are released that reveal the heavy hitters. People have long been intrigued by keeping track of winners and losers. Thus far in 2019, the top three box office winners are courtesy of Disney -  and their shareholders are singing all the way to the bank. Disney continues to affirm that it knows exactly what its patrons want. Think of tech advances in the last three decades. Try to imagine going back even 10 years ago. In the tech world, that is ancient history. The number of websites…

68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study

25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed that 68% of Australia’s marketing C-suite said that difficulty evidencing ROI is their main challenge when using location data, as part of a new global study into digital marketing preferences. The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Retina Powers Up Mid-Market E-tailers with AI and Machine Learning Free Trial

Retina Go! is first self-serve data analytics to predict Customer Lifetime Value Retina, which uses AI and predictive analytics to determine the lifetime value of online customers, launched Retina Go!, a free service for small to middle-market e-commerce businesses, providing individual customer intelligence that guarantees a lower cost per acquisition (CPA) by up to 20-30%. The predictive analytics report is delivered within 24 hours. Businesses that implement Retina’s customer intelligence platform typically double the…

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

What Exactly Are the New Playin Ads That Are Appearing in Playable Ads?

Nowadays, the scale of mobile advertising never seems to stop expanding. However, we are not 100% sure if this is a good trend for advertisers. As products and their subject matter become more and more difficult to differentiate amongst industry players and more advertisements continue to bombard users, the tolerance for advertisements is at a new low. Advertisers are eager to sort out new ways to grab limited user attention in this fragmented modern media landscape. In the mean time, as the industry bids a long farewell to…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

The Measurement Advantage: Marketing Leaders Are Four Times As Likely As Laggards To Exceed Business Goals, Grow Revenue, And Gain Market…

Based on Bain & Company Estimates, Marketers Could Realize on Average 25-30 Percent Higher Revenue in the First Year for Each Dollar Spent on Advanced Measurement Capabilities Plenty of companies measure marketing activities. Yet, all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. Leading organizations have raised their game in the discipline of measurement to build a complete picture of the customer and tailor messages and…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and performance." Tell us about your role and journey into analytics. Why did you start Stackline? Working for Amazon several years ago, I saw how e-commerce would continue to grow and transform retail and marketing practices across the globe. At the time, the industry was supported by a long-tail of small, singularly-focused software and service…

QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities

QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization from paid search channels. The pioneering Martech company, based in Silicon Valley, has unlocked ways to automate highly valuable audience bid adjustments in Google Ads, optimize Bing Shopping campaigns using proprietary data science techniques, and launched a machine learning based forecasting module for SEM and Shopping campaigns. These new features…

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…