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MessageGears Raises $12 Million Led by Argentum to Eliminate Data Friction for Enterprise Marketers

MessageGears’ unique Customer Marketing Platform enables the world’s largest brands to deliver hyper-personalized marketing at scale MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced that it has closed a $12 million growth financing led by Argentum and BridgeBank. MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at…

Key Analytic Insights to Inform Business Decisions

Today’s digital ecosystem provides a rich trove of data. For marketers, simply tracking Traditional Marketing analytic is not enough to stay ahead of the competition. Digital data can be harnessed to produce advanced insights that can be leveraged to improve Marketing effectiveness. There are three types of Digital Intelligence that you should be using to your advantage: 1. Customer Sentiment Today, customers are quick to post reviews which, in turn, influence future purchase decisions. Customer reviews and feedback are…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

Moblico Technology is Providing Distributors the Tools to Adapt and Thrive in a New Economy

Recent events have proven the importance of innovation and modernization to keep businesses running remotely Moblico is transforming the business landscape for distributors, helping them stay always connected. With new ways to order remotely and engage with texting and mobile apps, Moblico is driving the shift that's helping distributors secure the supply chain during times of unexpected crisis through curbside pick-up and remote operations. "Moblico's technology has played a significant role in our ability to keep our…

Marketers Leapfrog into Digital-first Era Through Data-driven Experiences Powered by ON24

Enterprises around the world turn to ON24 to execute a digital-first marketing strategy and drive sustainable revenue growth With businesses no longer able to connect with audiences in person, digital-first events are now the new normal. That's why companies of all industries and sizes are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences. Because of the engaging, data-rich format of ON24 webinars and virtual event experiences,…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

Avaya Honored for Exceptional Innovation in Customer Experience Solutions

Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced today that Avaya Conversational Intelligence, a powerful AI solution enabling next-generation contact centers to create happier customers, has been recognized as a 2020 CUSTOMER magazine Product of the Year Award winner. Avaya Conversational Intelligence helps enable organizations to deliver significantly improved customer experiences that can increase brand satisfaction and drive more positive engagements…

MVRK Brings Experiential Activations to Life With New 360-Degree Immersive Web Platform

The VX360 Platform Creates Custom-Built Environments That Transform the Web Into Life-Like Virtual Experiences That Also Expands Reach and Analytics Like Never Before As brands around the world rethink customer and fan engagement, MVRK, an experiential agency focused on highly immersive brand activations, is a step ahead. Drawing from their digital expertise, MVRK is expanding opportunities to captivate audiences with the launch of its proprietary Vx360 immersive web platform. Using Vx360, MVRK develops entirely custom…

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

ActionIQ and SparkPost Join Forces to Deliver Transformative Digital Customer Experiences

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

C3.ai Selects Microsoft Dynamics 365 and Teams to Power the Next Phase of Growth

C3.ai, a leading innovator in enterprise AI software for accelerating digital transformation, announced plans to collaborate with Microsoft Corp. to enhance C3.ai’s global customer experience and elevate sales performance using intelligent cloud technology. As demand for enterprise-grade, AI applications continues to grow, so does the need for modern CRM tools to help businesses identify new leads, manage existing relationships, and deliver customized experiences with real-time insights. As a result, C3.ai adopted and…

TeamSupport Enables Bi-Directional Integration with Microsoft Dynamics 365 to Enable Swifter Communications

TeamSupport is a leading B2B customer support software: Now offers comprehensive, bi-directional integration with Microsoft Dynamics applications to improve clarity and streamline workflows B2B Customer Support is under intense pressure to deliver real-time insights and provide for a swift collaboration platform for every team member. To ensure seamless collaboration between team members and agencies handling critical tasks from their remote workplaces, TeamSupport has announced a key integration with Microsoft Dynamics®…

Contentsquare Platform Innovations Reveal Biggest Opportunities to Grow Digital Results

Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing. According to Contentsquare's 2020 Digital Experience…

V12 Increases Consumer Database Size by 50%, for an Industry-Leading Total of 327+ Million Records

Enhancements Also Include Highly Predictive Consumer Packaged Goods Data and In-Market Audiences V12, a leading provider of purchase intent insight and marketing services announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

Hivebrite Expands Service Offerings to Support Customers Amidst COVID-19

Hivebrite, industry-leading community management and engagement platform, today announced the launch of two new platform features to support customers through business disruptions caused by COVID-19 outbreak. The organization is offering their donation module to all customers free-of-charge for a period of time, as well as introducing virtual meeting feature within its Events module, all to better support their customers in running successful online communities. Hivebrite's donations module allows customers to collect and…

Gravyty Introduces Version 3.0 Including Revolutionary Artificial Intelligence Crisis Management Tools to Fundraisers Managing Response to…

Gravyty Refocuses Version 3.0 to Center on Driving Revenue through Fundraising During Crisis Gravyty, the market-defining provider of fundraiser enablement powered by artificial intelligence (AI), announced new product capabilities that help nonprofit, higher education, and health care leaders continue to secure fundraising revenue during the challenging times caused by the COVID-19 crisis. This includes the immediate availability of Gravyty Crisis Management for frontline fundraisers managing donor relations during the…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…