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You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

At Oracle Industry Connect, Industry Peers Join Together to Share Deep-Domain Expertise Oracle announced its 5th-annual Oracle Industry Connect conference. The event brings together business leaders and experts from across industries to share deep sector expertise and strategies for innovation and organizational transformation. In addition to leading customer executives, the conference will feature keynotes from Oracle CEO Mark Hurd and Bob Weiler, executive vice president of Oracle's Global Business Units. The event…

Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation Acxiom, the data foundation for the world's best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance…

Univonix Showcases SaaS to Accelerate Digital Transformation with Microsoft Teams at Enterprise Connect 2018

Univonix Migrate Is an Automation Tool That Helps Reduce Time, Cost, Complexity, and Risk Univonix, announced at Enterprise Connect 2018, enhancements to Univonix Migrate, enabling customers to evaluate, plan and migrate legacy communication systems (e.g. Cisco, Avaya, Nortel, Mitel, Siemens, Alcatel Lucent etc.) to Microsoft Teams. "Univonix is excited to add support for Microsoft Teams to its migration readiness and automation tools. Microsoft Teams is evolving as the primary service for Intelligent…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains. I know this to be true, because my “day job” revolves around demonstrating the use cases and proof…

Oliver Wyman Acquires Digital Transformation Agency Draw

Draw Will Join Oliver Wyman Labs, Within its Digital Practice, Boosting Capabilities In Digital Strategy, User Experience Design, Web Development, CRM, and Front And Backend Development Oliver Wyman, global management consultancy and wholly owned subsidiary of Marsh & McLennan Companies has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend…

Digital Transformation Leaders to Headline Tealium’s Digital Velocity San Francisco

The Event Headliners Include Speakers From Evernote, Beachbody, Facebook, Microsoft Tealium, the leader in real-time customer data solutions and enterprise tag management, has confirmed its line-up at Digital Velocity San Francisco. Digital transformation leaders to headline Digital Velocity San Francisco Taking place at Pier 27 on October 18th and the Grand Hyatt Hotel on October 19th, the two-day event will bring together industry influencers to explore the power of data – sharing ideas, advice and best practice…

Revel Partners with Adobe to “Keep Innovation Flywheel Spinning” in B2B Digital Transformation

Revel Consulting, the leading collaboration platform for digital disruption, announced a key partnership with Adobe to help B2B enterprises create new and effective ways to engage customers. The latest partnership with Adobe is an extension and expansion of Revel’s strategy to integrate new technology platforms, products and services across its core capabilities in digital disruptions. The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe…

Salesforce Powers PenFed Credit Union’s Digital Financial Services and Member Experience Transformation

PenFed is leveraging Salesforce to provide even more digital conveniences to members during a time of increased demand for remote services Salesforce, the global leader in CRM, announced an expanded relationship with Pentagon Federal Credit Union (PenFed), the nation's second largest federal credit union, to transform its member platform and improve remote financial services amid the current pandemic. Marketing Technology News: TransFunnel Consulting Named HubSpot Advanced Implementation Certified PenFed has…

Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process. To help B2B companies, Stein IAS has launched The Post Modernizer, an app to simplify and fast track the development of advanced, martech driven transformation roadmaps. Marketing Technology News: X-Mode Acquires Location Data Assets from UK-Based Location…

Topgolf Entertainment Group’s Digital Display Transformation Changes Face Of Large-Venue Entertainment

More than 50 Topgolf Venues Enhance Experience for Millions of Guests With 10,000 LG Displays, SAVI Canvas System Topgolf Entertainment Group, a global sports and entertainment community, is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced digital signage displays from LG Electronics in 50-plus Topgolf venues. In one of the biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform…

Iron Mountain Extends Digital Capabilities for Companies in Various Stages of Transformation at Google Cloud Next London

Iron Mountain Expands InSight Offerings; Includes Sophisticated Artificial Intelligence (AI) and Machine Learning (ML) Capabilities for Mortgage and Loan Iron Mountain Incorporated, the global leader in storage and information management services, announced the expansion of its Iron Mountain InSight intelligent content services platform at Google Cloud Next London. These extensions to the platform strengthen the company's digital transformation offerings for customers of all sizes. Iron Mountain InSight Essential…

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management

Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer Lifecycle Management Evergent, a global provider of solutions for Revenue and Customer Lifecycle Management, announced an innovative solution that assists traditional service providers with their digital service transformation. The solution will combine Evergent's Artificial Intelligence (AI)-Module with Google Cloud BigQuery and Google Cloud Contact Center AI to provide consumers with real-time, self-service capabilities.…

The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity

Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? The Barriers Preventing Digital Marketing…

RingCentral Signs Agreement with Fujitsu Across EMEA to Offer RingCentral’s Market-Leading Cloud Communications and Contact Centre Solutions…

RingCentral UK Ltd., a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions and a wholly-owned subsidiary of RingCentral, Inc., announced an agreement with Fujitsu to provide enterprises across EMEA with cloud communications and contact centre solutions for enhanced mobility, workforce productivity, and customer engagement. The agreement supports Fujitsu’s strategy of building a strong ecosystem of partners across its Digital Workplace portfolio, adding productivity tools…

Shyan Mukerjee Appointed as Majorel’s New Chief Digital and Transformation Officer

Majorel, a leading customer experience and BPO provider for some of the world’s most respected brands, announced the appointment of Shyan Mukerjee as the company’s new Chief Digital and Transformation Officer. Launched earlier this year, Majorel helps clients with end-to-end customer experience management, supporting them to simplify, differentiate and grow in a constantly changing world. The company has created the role of Chief Digital and Transformation Officer to facilitate the growth of Majorel’s CX consulting…

JumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit”

October 24 Event to Spotlight Sales Transformation and the Power of Combining Digital Marketing with Sales JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, will host its inaugural conference, JumpCon: The Digital Sales Transformation Summit on Thursday Oct. 24, 2019 at Marathon Music Works in Nashville. The one-day conference will feature talks by industry leaders that educate attendees on leading digital sales transformation and implement an…

Customer Experience Transformation Will Attract 23% of 1.68 Billion Dollars Invested in Digitalization in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23% of 1.68 billion dollars will be invested in digitalization processes in the course of the year will focus on customer experience transformation. Isabel Tovar, IDC Research Spain analyst, considers that "the confluence between technology and the customer journey is an…