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PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

TechBytes with Brian Atkiss, Director of Analytics at Anexinet

Tell us about your role and the team/technology you handle at Anexinet. I am the Director of Advanced Analytics at Anexinet. I help clients devise strategies to ensure the success of their machine learning and analytics initiatives. Our team takes advantage of many technologies to enable clients to best solve complex and varied analytics problems. I am also product owner of our ListenLogic Platform, which uses natural language processing and machine learning to analyze customer experiences. Why are B2B marketing teams…

SparkPost Introduces the Industry’s First Predictive Email Intelligence Platform

SparkPost, the #1 email delivery and analytics service, announced SparkPost Signals, the first predictive email intelligence platform which analyzes the behavior of trillions of emails to predict email engagement and delivery health. It allows marketers to optimize their email delivery based on predictive analytics and machine learning to maximize revenue and avoid costly outages. Signals represents a major advancement in email analytics, as SparkPost works to transform the email delivery and deliverability market with data.…

MetroList selects Remine for its Data Analytics and Front End of Choice for its 20,000 Subscribers

Remine, a real estate data and analytics company, just announced MetroList Services, Inc., signed a site license with Remine to deliver the next generation platform. Starting soon MetroList subscribers will have access to a complete public record solution that includes all Remine's premium data solutions.  In addition, MetroList subscribers will be among the first to receive Remine's MLS 2.0 suite of premium services, including property searches, chat and collaboration tools, among other things. Remine's property…

Salesforce Announces Einstein Analytics for Financial Services – AI-powered Insights for Wealth Advisors, Managers and Retail Bankers

Now Financial Services Professionals Can Instantly Access Customized, Data-Driven Insights and Deliver Personalized Recommendations for Every Client Salesforce, the global leader in CRM, announced Einstein Analytics for Financial Services, a customizable analytics solution that provides AI-augmented business intelligence for wealth advisors, retail bankers and managers. Banks and wealth management institutions are facing a rapidly changing industry landscape, as new fintech entrants and consumer technologies are…

Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…

SAS Invests in Humans, Powered by AI and Analytics Education

SAS Launches Free AI Software for Teaching and Learning, a New Analytics Simulation Game, AI Certifications and Badging, and a Boys & Girls Club Coding Partnership SAS announced its latest plans to invest in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum…

Freshworks Enriches Freddy, Its AI-Powered Omnibot, with Predictive Engagement, Enabling Proactive Outreach and Support to Win and Keep…

Global Research Shows Overwhelming Demand for Proactive Service, with 69% of Customers Indicating a Clear Preference for Brands That Offer Notifications and Support Freshworks, a global innovator in customer engagement software, announced its latest advance in AI, wherein it can provide predictive insights into key conversion moments that empowers Sales, Support and Success to proactively identify and act upon customer needs and opportunities. Embodying the core concept of Freshworks’ brand promise of delivering…

College Pulse Delivers First Real-Time Data Analytics Platform for Tracking US College Student Opinion

Company Raises $1.5 Million from Leading Venture Capital and EdTech Investors College Pulse, a survey research and data analytics company, co-founded by Terren Klein and Robin Jayaswal, has developed the first real-time data analytics platform to track and predict US college students' opinions, interests and buying behavior. Recent survey research reports include: Divided Legacy: Students' Perceptions on Affirmative Action, Expectations vs. Reality: Early Career Salaries, and Political Intelligence: The State of the 2020…

Knowi Releases Natural Language BI 2.0 and Brings Augmented Analytics to Anyone

Knowi Augmented Analytics Combine BI, AI, and NLP to Create the Intelligence Needed for Anyone to Make Data-Driven Decisions Knowi, a leader in Augmented Analytics for modern data, announced the latest release of Natural Language BI 2.0 to empower anyone with powerful Google search-like self-service analytics on any data. As an augmented analytics platform, Knowi allows anyone from technical users, to Data Scientists, to business users to access the intelligence they need to make decisions. It combines AI and Natural…

Improvado Raises $8 Million to Automate Full-Stack Marketing Analytics Through 60 Silicon Valley Investor

Improvado Will Use the Financing to Accelerate the Adoption and Expansion of the Company’s Disruptive Data Middleware Solution Improvado, the leading marketing middleware platform, announced that it has raised $8 million total in Super Seed funding. Venture capital participants in the round include Bullpen Capital, Cabra.vc and IAdata. Angel investors include Google and Oracle executives, and founders from many of the most recognizable brands in the marketing world, including: Auren Hoffman (LiveRamp founder), Joe…

Nyansa Raises The Bar For IoT Analytics And Security

With Complete Iot Operational Assurance, Enterprises Now Have Security Lifecycle Management, Automation, Performance Management, and Business ROI for Networked Iot Devices Nyansa, ("knee-ans-sah"), a fast-growing innovator of AIOps solutions, unveiled Voyance IoT, the industry's first comprehensive AI-based solution to integrate IoT security and device performance analytics within a single platform. Voyance IoT automatically classifies, secures, and analyzes the behavior of IoT devices from end-to-end across enterprise…

TrendMiner Announces the Next Level Self-service Advanced Analytics for Root Cause Analysis

The Long-Term OSIsoft Partner Will Unveil Extended Capabilities to Support PI Event Frames and Preview Their Latest Software Enhancement, DashHub, at the Flagship Event TrendMiner NV, a Software AG company and provider of the leading self-service predictive analytics software, announced today that they will be previewing the latest functionalities coming in their 2019.R2 release at OSIsoft PI World 2019, taking place April 8-12 in San Francisco. The 2019.R2 release will be the company’s second software update of the year…

Signals Analytics Applauded by Frost & Sullivan for Its On-demand Data Intelligence Platform, Signals Playbook

Based on its recent analysis of the North American data analytics market, Frost & Sullivan recognizes Signals Analytics, Inc. with the 2019 North American Technology Innovation Award for its Signals Playbook, a cloud-based data intelligence platform. This platform helps companies make data-driven decisions across the growth spectrum to help product innovation, marketing and strategy efforts. Its unique design applies proven open source intelligence to several industries, such as the consumer packaged goods, food and…

Evolve IP Acquires Jog.ai; Leading Speech Analytics and Natural Language Technology Firm

Application Ensures Users Can Remember, Retrieve and Record Everything that Happens on a Phone Call; Proprietary Framework Leverages Artificial Intelligence (AI) for Advanced Speech Analytics; Application to be Integrated into Evolve IP's Market-Leading Unified Communications (UCaaS) and Contact Center (CCaaS) Cloud Services Evolve IP, The Cloud Strategy Company, announced that it has acquired Jog.ai, a speech analytics and natural language technology firm based in Austin, Texas. The strategic purchase enhances the…

Analytics Delivers $9.01 for Every Dollar Spent, Nucleus Research Finds

Analytics Becoming Central Technology for Digital Transformation as Companies Depend More on Data to Drive Operations, Guide Business Decisions Analytics is emerging as a business game changer with the ability to increase productivity, cut costs and enable better business decisions, a new report from Nucleus Research finds. Based on ROI case studies since 2017, analytics delivers on average benefit of $9.01 per every dollar spent. #RESEARCH: #Analytics Delivers $9.01 for Every Dollar Spent. Analytics becoming central…

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were…

Lucidworks Announces Fusion 4.2 With New Predictive Merchandising Feature for Digital Commerce Customers

Lucidworks Releases Updates to Fusion, the AI-Powered Development Platform for Search Applications, Empowering Retailers to Build a Better Digital Shopping Experience Lucidworks, leader in AI-powered search applications, announces the release of Lucidworks Fusion 4.2, the latest version of their development platform that incorporates machine learning and AI technologies into search applications. The release includes increased usability for product owners and domain experts to easily deploy AI-powered solutions to build a…

Adomni Launches First-Of-Its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers

Newly Updated Digital Out-Of-Home Platform Includes Insights into Audience Behavior to Deliver Targeted and Effective Campaign Results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors. Prior to this update, the DOOH ads were primarily sold based on…