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MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

Digital Marketing Studio Fancy Pants Group Announces Savvy Converter And Savvy Platform For Short-Form Video Production

Manhattan-based digital marketing studio Fancy Pants Group announces Savvy Converter and Savvy Platform. These innovations mark the studio's progress towards a marketing philosophy grounded on data-driven, scalable video production. This strategic move was initiated three years ago with the launch of Savvy, the studio's technology-driven video production process crafted to elevate pre-existing creative assets and generate dynamic videos. Savvy Converter is a tool for marketers with limited assets, resources, or time,…

Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…

Gartner Identifies Three Essential Elements That Marketing Leaders Must Address to Deliver a Results-Driven Mobile Website

Marketers Continue to Fail at Building Mobile Sites That Reflect Customers’ Preferences and Goals Multichannel marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner, Inc. In fact, Gartner predicts that, by 2020, mobile marketers will drive 80% of engagements through mobile websites. However, Gartner research has found that too many organizations build their mobile websites without accurate knowledge about, or regard for, their customers’ mobile…

Galp Selects Localytics to Power Data-Driven Digital Customer Experience

Partnership Will Enable Galp to Accelerate Program to Personalize the Evodriver Platform Localytics, a digital intelligence platform for mobile and web engagement, announced that Galp, a publicly held, Portugal-based energy company, has selected Localytics to accelerate its digital customer engagement strategy. Localytics will enable Galp to develop unique, meaningful digital customer experiences through its EvoDriver mobile platform, allowing gas station and convenience store customers to pay through mobile wallet, as…

ThriftBooks Hires New Vice President of Sales and Marketing

The world’s largest seller of used books brings accomplished sales and marketing professional to leadership team ThriftBooks, the world’s largest seller of used books, has hired Barbara Ann Hagen as the company’s vice president of sales and marketing. She will be responsible for the planning and execution of sales and marketing goals at Thriftbooks. Marketing Technology News: FWD Singapore Taps Shift Technology to Improve Claims Assessment Capabilities Hagen has more than 16 years of experience as a senior marketing…

4Stop Solves Global Business Underwriting With an Automated Data-Driven KYB Solution

4Stop ("FourStop GmbH") a leading global KYB, KYC, compliance and fraud prevention provider announces the launch of their enhanced global Know Your Business (KYB) solution. The solution is designed to allow businesses across the globe to maximise their B2B onboarding in a fully automated, data-driven, compliant and risk-free manner. Dramatically reducing the complexity, resources, time, costs and manual processes currently experienced within business underwriting and management of their active business relationships.…

NGDATA Launches Partner Programme to Bring Data-Driven Insight to a Range of New Industries

New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform NGDATA announces a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations. NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

NTN Buzztime, Inc. and Spendgo, Inc. Launch Kiosk Tablets to Enable Digital Marketing and Loyalty Platform

NTN Buzztime, Inc. continues to drive growth in its hardware division as customizable, durable Buzztime tablets are in high demand across a wide range of verticals. Spendgo, a loyalty and digital marketing company, is deploying Buzztime customer-facing tablets among its customer base, which includes small and medium-size businesses as well as well-known national brands. "We're beyond impressed with the reliability and overall performance of Buzztime touchscreen tablets. We feel confident in Buzztime's proven track record…

Sharpen Technologies Taps Industry Veteran Bill Gildea as New CEO; Adds Seasoned Marketing Pro Joe Staples to Board

New talent brings cloud contact center expertise to further fuel Sharpen’s innovation, growth and long-term stability Sharpen Technologies, developers of the agent-first omnichannel cloud contact center platform, has hired Bill Gildea as its new CEO, and added marketing veteran Joe Staples to the company’s board of directors. Gildea brings 25-plus years of leadership experience working with technology firms, including public and private cloud software companies. Previous C-level responsibilities include building new…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…

Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement

The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade association for the digital media and marketing industries, announced a new partnership that extends and enhances the learning and certification opportunities of its members and learners. IAB Certified Members and DMI members can now apply earned credits from each other's programs towards both IAB and DMI certifications. This creates a comprehensive solution linking…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Jordan Cohen Joins North 6th Agency as Chief Marketing Officer

North 6th Agency (N6A), The Outcome Relations Agency, announced that marketing and communications industry veteran Jordan Cohen has joined as Chief Marketing Officer. In this new role, Cohen will oversee the agency’s growth and will drive N6A’s thought leadership and positioning in the marketplace. Additionally, Cohen will serve as an on-demand CMO and executive advisor to support N6A clients on their campaign strategies by aligning their PR goals with the six specific business outcomes covered in N6A’s Outcome Relations™…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…

E-Commerce Leaders, ZonLux Digital, Launch New Marketing Agency to Help Companies Get the Most Out of Amazon’s Platform

ZonLux Digital to Help Brands of All Sizes Sell and Scale on Amazon ZonLux Digital and its founder, Matt Newman, have launched a Service Amazon Marketing Agency. With an extensive portfolio of consumer-facing e-commerce brands in the health, auto and beauty space, the Zonlux Digital team will bring their thorough knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO knowledge to clients at whatever capacity they need to scale. Newman has grown his portfolio to almost $100…

Video Marketing Ranked as Number One Marketing Priority According to Mondo Survey

National Staffing Firm Mondo Reveals that GDPR Compliance, AL/ML-Powered Tech, and Reactive Design are also Top Marketing Priorities for 2019–2020 Seventy-six percent of respondents indicated that video marketing was their top priority for 2019-2020, according to a new survey of more than 1,000 creative and digital marketing decision-makers by Mondo. The Mondo Creative & Digital Trends survey also revealed GDPR compliance (55%), Artificial Intelligence/Machine Learning-powered tech or services (41%), and reactive…

Digital Marketing Pioneer eROI Rebrands as Thesis

The Portland-Based Agency Unveils New Website, Logo, and Innovation Lab eROI, a fast-growing innovator in digital marketing, announced it has rebranded and changed its name to Thesis. The award-winning digital marketing agency introduced the rebrand to better align with the company’s growth, purpose, values, and market direction. Digital marketing pioneer eROI rebrands as Thesis, unveiling a new logo, website, and innovation lab. A pioneer in email marketing, eROI was founded in 2002 and has since evolved to become a…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…