SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Demand Spring Announces New Additions to Board of Advisors

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe. Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

Amplitude Names Adobe Sales Leader Matthew Heinz as Chief Revenue Officer

Heinz established Marketo's enterprise sales org; oversaw business at Adobe following the company's acquisition Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amplitude's rapidly growing global sales efforts. Most recently, Heinz spent eight years as a sales executive at Marketo, establishing the company's enterprise sales business as the company's fastest growing segment. He continued to oversee Marketo's revenue…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…

Stingray Signs Long-Term Agreement as the In-Store Media Provider for Metro Inc.

Stingray, a leading business-to-business multi-platform music and in-store media solution provider, announced that it has concluded a long-term deal to provide custom music programming and in-store messaging for over one thousand leading grocery and pharmacy METRO’s establishments. Retailers under the agreement include Metro and Metro Plus in Quebec, Metro in Ontario, Super C, Food Basics, Adonis, Les 5 Saisons, Brunet, and Jean Coutu. Marketing Technology News: CloudCommerce Benefiting from Powerful Digital Advertising…

Contentful Appoints New CEO

Steve Sloan will guide the Headless CMS market leader’s sustained, rapid global expansion Contentful, the leading enterprise headless CMS, announced the appointment of Steve Sloan as Chief Executive Officer. Sloan joins Contentful to guide its sustained exponential growth at scale, which has seen enterprise revenue double each year over the past three years. Sloan has extensive experience as a product, marketing and technology leader in market-leading, high-growth enterprise SaaS organizations. He was most recently Chief…

Carousel Industries Joins RingCentral’s New Platinum Partner Program

Reserved for only the most strategic partners, Carousel is recognized for its robust cloud contact center and UC&C engineering capabilities Carousel Industries, a leading national IT, managed services, and cloud provider with an unwavering focus on ensuring customer success, announced that it has been named a Platinum Partner by RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions. A designation held by RingCentral’s most strategic partners,…

Genasys Appoints AtHoc Co-Founder, Ly Tran, as Strategic Advisor to the Company

Genasys Inc., a critical communications company, today announced the appointment of Ly Tran, co-founder of AtHoc and former senior vice president of Blackberry AtHoc, as a strategic advisor to the Company. Mr. Tran co-founded AtHoc, a privately held company that provided secure, networked crisis communications to large companies and government agencies, and served as a company principal and board member from 1999 - 2015. Mr. Tran owned the responsibility for all global sales and go-to-market strategies, resulting in AtHoc…

Sidecar Named to the Deloitte 2019 Technology Fast 500

Sidecar grew 576% in the past three years, earning Deloitte's recognition as a fastest growing company in North America Sidecar is #191 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 25th year. Sidecar has grown 576% over the past three years due to the organization's customer-centric approach to addressing the evolving pain points facing performance marketers in retail. "Sidecar is…

Tefron Deploys Infor ERP Across All Global Operations

Israeli lingerie and sportswear group implements Infor M3 for 100+ global users Infor, a global leader in business cloud software specialized by industry, today announced that Tefron, which develops, manufactures and markets lingerie and sportswear, has completed an enterprise resource planning (ERP) deployment of Infor M3. The system is now live for more than 100 users across its production and distribution centers in Israel, USA, Canada and China. Infor M3 includes fashion industry specializations, best practices, and…

IntentData.io Announces AI Powered Intent Data Algorithm Engine

The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), announces the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent data from a bespoke algorithm in the hands of marketers and sales teams with very little effort and a short lead-time. As more marketers turn to…

Qualtrics Announces the XM Healthcare Advisory Board to Accelerate Experience Management Solutions for the Industry

Advisory board will bring together healthcare leaders to create industry-focused experience management (XM) solutions that help improve patient, provider, and payer experiences Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the launch of the XM Healthcare Advisory Board where members will collaborate on XM solutions to improve the experiences of patients, providers, and payers. The advisory board will bring together leaders from some of the nation's top…

Showpad Expands Partner Program with the Addition of Sales Effectiveness Partners

New class of partners delivers just-in-time learning embedded into Showpad’s most complete and flexible sales enablement platform At TRANSFORM, global sales enablement tech leader Showpad announces the expansion of its Partner Program with 11 new Sales Effectiveness Partners. This new class of partners combines the best sales training, methodology, and learning strategy and design services with the industry’s most complete and flexible sales enablement platform. Marketing Technology News: INFINITI Taps Accenture…

Rakuten Super Logistics Expands Order Fulfillment Facilities to Miami & Denver Markets

Rakuten Super Logistics (RSL), the national leader in eCommerce order fulfillment, announces the addition of two fulfillment centers that will increase network operations to 15 fulfillment centers nationwide.  The increased network will allow RSL clients to take advantage of a 1-2 day ground delivery network throughout the United States. The Miami fulfillment center is slated to open in December of this year, while the Denver facility will be open for business in Q1 of 2020. Marketing Technology News: Mspark Associate…

Sabio Launches Advanced TV Solution

Sabio's App Science TV Utilizes Its Award-Winning Platform To Reach Connected TV viewers Sabio, the technology and media company behind App Science, announced the launch of App Science® TV, the company's advanced TV solution. Sabio's AppScience Graph® approach brings a new level of insights to the TV landscape. Marketing Technology News: PowerCell to Present New Version of MS-100 Fuel Cell System for Electrification on Land and at Sea Apps are at the epicenter of the digital landscape and today's connected consumers…

AudioEye Eradicates Barriers to Digital Accessibility with Launch of Machine Learning-Powered AudioEye Digital Marketplace and Team AudioEye

Free Web Content Accessibility Guidelines (WCAG) reporting and remediation tools with secure and simple integration As companies strive to embrace digital accessibility, AudioEye, Inc., the leader in digital accessibility, today unveiled AudioEye Digital Marketplace, enabling companies of all sizes to accelerate accessibility easily and affordably. The machine learning powered platform helps companies achieve digital inclusion standards and meet legal requirements. The company today introduced AudioEye Free and AudioEye…

OpenGate Capital Announces Acquisition of Majority Interest in Coremedia AG

Partnership Enables Leading Content Management and Digital Experience Platform Company to Meet Growing Demand for Agile Digital OpenGate Capital, a global private equity firm, announced that it has acquired a majority interest in CoreMedia AG (“CoreMedia”), a global Content Management and Digital Experience Platform, from Deutsche Telekom Capital Partners and a consortium of private investors. The investment is the sixth in OpenGate’s recently closed, second institutional fund of approximately $585 million. CoreMedia,…