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Informatica Expands Relationship with Amazon Web Services with New Innovations to Accelerate Enterprise Cloud Modernization

New Data Engineering, Data Lake, and Enterprise Data Warehouse Solutions from Informatica Now Available on AWS Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue this week at AWS re:Invent 2019 in Las Vegas. These new capabilities are designed to help customers minimize the cost and complexity of cloud modernization initiatives. Amazon Redshift Ready Designation…

Kustomer Raises $60 Million To Further Transform Customer Service

Series E funding round is led by Coatue with participation from existing investors Tiger Global Management and Battery Ventures Kustomer, the SaaS platform reimagining enterprise customer service, announced today it raised $60 million in Series E funding. This latest round of financing was led by Coatue with participation from current investors Tiger Global Management and Battery Ventures. Over the last 18 months, Kustomer has raised $161 million of funding across four rounds, bringing the company's total funding to $173.5…

Plex Launches Ad-Supported Video on Demand on Every Continent, Delivering Free Streaming of Thousands of Movies and TV Shows On Any Device…

Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced its global ad-supported video on demand (AVOD) offering is now available, making it the most widely available AVOD offering in the industry, reaching users in more than 200 countries. The free service brings thousands of Oscar-winning movies, cult classic favorites, documentaries, popular TV shows, and more to media lovers on every continent, accessible via almost any device, with…

Sumo Logic Achieves AWS Container Competency Status

Recognition Highlights Sumo Logic’s Proven Ability to Provide AWS Customers Comprehensive Visibility Across their Containerized Workloads Sumo Logic, a leader in continuous intelligence, announced it has achieved Amazon Web Services (AWS) Container Competency status, recognizing the company’s success in supporting AWS customers with real-time, actionable insights they can use to efficiently run their containerized workloads. Achieving the AWS Container Competency differentiates Sumo Logic as an AWS Partner Network…

Episerver Hires SAP Veteran Alex Atzberger as CEO

Episerver continues to prove customer-centric focus with a customer experience leader taking its top spot Episerver, the customer-centric digital experience company, has named Alex Atzberger as its CEO. Atzberger joins Episerver after spending nearly 15 years with SAP™ – one of the top 20 most valuable brands in the world – most recently as president of SAP Customer Experience. Episerver sought a leader who could drive accelerated market awareness and deliver on its vision of creating a world where digital experiences…

New Innovations Give Business Users Enhanced Flexibility in Veeva CRM

Veeva CRM Dynamic Attributes and Salesforce Lightning Business Apps for Veeva CRM improve team collaboration and productivity 2019 Veeva Commercial & Medical Summit, Europe-- Veeva Systems announced new capabilities that give business users greater flexibility in Veeva CRM for improved collaboration and productivity. Salesforce Lightning Business Apps for Veeva CRM will give users a personalized experience with functionality based on different roles and tasks. Veeva CRM Dynamic Attributes allows business users to…

Bedrock Analytics Joins Nielsen Connect Partner Network

Enables CPG companies to seamlessly integrate Nielsen’s retail data with Bedrock’s analytics platform to create compelling selling stories Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced today it has joined the Nielsen Connect Partner Network. As a network partner, Bedrock now offers streamlined access to insights, visualization and reporting to customers who buy CPG data from Nielsen, the global leader in consumer and market data. The…

The Meet Group Releases “Viewer Levels” on MeetMe and Skout

Recently Launched NextDate Dating Game Now Available to All US Users The Meet Group, Inc., a leading provider of interactive livestreaming solutions, announced that it has released a new “Viewer Levels” feature for viewers of its popular livestreaming product. Viewer Levels is now available to users of its MeetMe and Skout mobile apps. With the new product, livestreaming viewers will earn experience points, or XP, by spending time engaging with broadcasters and purchasing virtual gifts for them. On reaching certain XP…

SocialCode Announces New Listener-Centric Audio Division, CodeAudio

CodeAudio will offer podcast, streaming and voice AI capabilities, helping brands find their voice through the power of audio marketing SocialCode, the digital media marketing partner, announced the launch of its new audio division, CodeAudio, the world’s first and only listener-centric, performance-obsessed audio solution. The new division will offer podcast, streaming and voice AI capabilities, helping brands and creators connect with valuable audiences and discover the power of audio marketing. To lead the new…

PushSend.com Launches Event Ticketing to Boost its All-In-One Marketing Platform

PushSend.com announces the addition of event ticketing to its all-in-one SaaS marketing platform. With this new piece of the platform, PushSend.com is poised to be a big player in the event ticketing space. Since launching in May of 2019, PushSend.com has provided an all-in-one marketing solution for businesses. With the addition of event ticketing to its platform, PushSend.com now empowers event organizers to easily create email marketing campaigns, build landing pages and sell event tickets, a process that would…

UnionBank Takes Honours at Global Retail Banking Innovation Awards 2019 for Unscrambl-Developed Technology

Unscrambl's qbo CX, an AI-powered contextually-aware and location-aware chatbot developed for UnionBank, wins Highly Acclaimed Chatbot Service Unscrambl, the company democratizing data discovery and insights consumption to accelerate the way businesses make decisions, announced today that its partner, Union Bank of the Philippines (UnionBank), has received the award for Highly Acclaimed Chatbot Service at the 2019 Global Retail Banking Innovation Awards in Singapore. Unscrambl developed the chatbot to enhance customer…

Kaspersky Research Finds Cybercriminals Stealing Guests’ Credit Card Data From Hotels Worldwide

Kaspersky’s research of the RevengeHotels campaign has confirmed that over 20 hotels in Latin America, Europe and Asia have fallen victim to targeted malware attacks. As a result, travelers’ credit card data, which is stored in a hotel administration systems including those received from online travel agencies (OTAs), is at risk of being stolen and sold to cybercriminals worldwide. The RevengeHotels campaign includes different groups using traditional Remote Access Trojans (RATs) to infect businesses in the hospitality…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Demand Spring Announces New Additions to Board of Advisors

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe. Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

Amplitude Names Adobe Sales Leader Matthew Heinz as Chief Revenue Officer

Heinz established Marketo's enterprise sales org; oversaw business at Adobe following the company's acquisition Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amplitude's rapidly growing global sales efforts. Most recently, Heinz spent eight years as a sales executive at Marketo, establishing the company's enterprise sales business as the company's fastest growing segment. He continued to oversee Marketo's revenue…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…