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SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

comScore Validates NinthDecimal’s Location and Visit Metrics

NinthDecimal, the leading omni-channel marketing platform, announced that its visit metrics and location data have been validated by comScore. Completion of comScore’s multi-faceted review process validates the accuracy and aptness of NinthDecimal’s location data, as well as its data hygiene practices. “It’s increasingly important for advertisers to understand what is driving foot traffic to physical venues so they can optimize their marketing efforts,” said David Algranati, senior vice president of product management at…

Platform161 Enhances Advertising Platform with Digital Element’s IP Intelligence Solution, Netacuity Pulse

Industry-Leading IP Geolocation Technology Deployed to Boost Targeting Performance Digital Element, the global geolocation data and services provider, has announced that Platform161, a leading programmatic advertising company that operates worldwide, is taking its targeting to a new level by upgrading to NetAcuity Pulse. Platform161 enhances advertising platform with Digital Element’s IP Intelligence solution, NetAcuity PulseTM As a specialist DSP, Platform161 focuses on being flexible and customisable, creating…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

H2O.ai Named “Top 3 Artificial Intelligence (AI) and Machine Learning (ML) Software Solution” by Enterprise Management…

Industry Analyst Firm Recognizes H2O.ai for Execution on Mission to Democratize AI for the Enterprise H2O.ai, the open source leader in AI, has been named a "Top 3 Vendor" in Artificial Intelligence and Machine Learning by industry analyst firm Enterprise Management Associates (EMA) in its latest report titled "EMA Top 3 Enterprise Decision Guide for Artificial Intelligence (AI) and Machine Learning (ML)," based on the innovations of its enterprise-ready automated machine learning platform, H2O Driverless AI. The new…

AI-Driven Marketing Planning Solution InfiniGrow Launches to Solve Key Marketer Challenge – Optimizing Channel Budget Allocation to Achieve…

Companies like ContentSquare Are Uncovering Better Performing Channels and Gaining Insights and Optimization Suggestions to Improve Marketing Planning and Budget Allocation Without Hiring Data Scientists Thanks to Infinigrow’s AI-Based Marketing Planning Platform The growing number of marketing channels and the ensuing trove of data has resulted in marketing teams spending most of their time trying to understand and act on their data to improve marketing performance and KPIs. Despite the data, John Wanamaker’s 100 year…

Unacast Launches “Clear View Data Pledge,” Unlocking the Black Box Surrounding Location Data

Unacast, the leading transparent and contextualized location data platform, announced a new initiative designed to help location data buyers better understand the attributes and insights of a location data set. The Clear View Data Pledge is a promise by Unacast that its data is accurately described, aggregated from trusted sources, free of the issues plaguing the location data space, and that the company will continually improve and update vetting processes to maintain these standards. These persistent problems include…

Gimbal Launches Cross-Device Location Attribution

Ad Impressions Served Across Devices Now Matched to In-Store Visitation Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, announced the ability for advertisers to measure in-store visits based on programmatic ad impressions served to desktop, tablet and mobile devices. In-store measurement has long been a mobile-focused effort since smartphones are a proxy to where individuals go in the physical word. Yet marketers know their prospects aren't only consuming media on mobile…

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…

Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike Mixpanel, the world's leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

RevJet Announces New Artificial Intelligence Applications for Ad Creative Experiences

AI-powered RevJet Apps Monitor Real-Time Market Data, Weather, Consumer Behavior and More to Deliver Meaningful Ad Experiences RevJet, creator of The Ad Experience Platform powering digital ad experiences for Fortune 500 marketers, announced the addition of two AI powered apps available to RevJet subscribers through the RevJet AppXchange. With RevJet's AppXchange, marketers and agencies can easily connect with key apps that power their creative strategy and management. From leveraging first-party data and creating complex…

Jane.ai Adds HubSpot Integration to Provide Customers Easier Access to Platform Intelligence

Jane.ai Artificial-Intelligence Chatbot Gives HubSpot Users More Flexibility and Provides Support Needed to Maximize Marketing, Sales and Customer Service Efforts Jane.ai, the first truly AI-Powered Teammate designed for the workplace, officially announced that starting September 1, Jane.ai will release a HubSpot integration to provide users of HubSpot, the leading inbound marketing and sales growth platform, with more flexibility and instant access to the platform's intelligence. As organizations rely on more and more…

Jumio Accelerates its Investment in Machine Learning and Artificial Intelligence with the Expansion of AI Labs to Montreal

Jumio, the creator of Netverify Trusted Identity as a Service (TIaaS), announced the launch of Jumio AI Labs in Montreal dedicated to the creation, experimentation, and at-scale deployment of machine learning and deep learning technologies. The new office will expand upon the innovation driven by Jumio’s Vienna-based AI team by building production models that perform three vital functions related to online identity verification: data extraction, fraud detection, and risk scoring. Jumio’s AI Labs are developing deep…

Senior Uber Executive Joins Zesty.ai as Technical Advisor in Artificial Intelligence

Zesty.ai, a leading Artificial Intelligence risk analytics platform for Property and Casualty insurance, announced the appointment of Mike Tamir, Ph.D. as a Technical Advisor in Artificial Intelligence and Machine Learning.  Zesty.ai leverages the latest advancements in computer vision and deep learning on billions of data points on residential and commercial properties and their inhabitants to better assess the risk of catastrophic events, such as hurricanes, wildfires and floods and non-catastrophic events at the…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

SPLICE Software’s Dialog Suite Shortlisted for Business Intelligence Category in SaaS Awards

International Software Program Announces Finalists SPLICE Software is a finalist in the 2018 SaaS Awards Program in the category of Business Intelligence or Analytics. With awards for excellence and innovation in SaaS, the Software-as-a-Service Awards program accepts entries worldwide, including the US, Canada, Australasia, UK and EMEA. The SaaS Awards program is now in its third year of recognizing and celebrating innovation in software. Categories for the 2018 awards program include Best Data-Driven SaaS Product,…

Meet LookinLA, the Digital Marketing Intelligence Agency Behind Hundreds of Business’s Success Stories

Boost Your Business Performance with One of the Fastest Growing Digital Marketing Intelligence Agencies in California! From a small digital agency to a marketing company to 6-figure business - LookinLA is recognized as one of the fastest growing digital marketing intelligence agencies in California. With years of experience and a data-driven approach, their team of experts has helped hundreds of businesses, from all over the world, to grow and increase their revenue. Unlike other agencies, LookinLA doesn't provide a…

Quantum’s Molly Presley to Speak at Sports Content Management and Storage Forum on Integrated Workflows from Artificial Intelligence…

Quantum Corp. announced that Molly Presley, vice president of product management and global marketing, will speak at the 2018 SVG Sports Content Management and Storage Forum in New York City. Presley will join a panel discussion on hierarchical storage and disaster recovery, and how sports-media organizations can balance the need to protect their valuable archives while remaining fiscally responsible for rarely-used content. The panel will explore how to balance cold versus accessed storage and effectively manage SSD,…