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Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…

Google Bulletin Validates Vita Mobile Systems Crowdsourced, Geolocation Mobile App VITA

Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events Vita Mobile Systems Inc., a technology company focusing on digital imaging in mobile devices, is preparing to launch its first social media app, VITA. VITA is a revolutionary new mobile app that uses propriety crowdsourcing, geolocation and artificial intelligence (AI) algorithms to allow users to both contribute to and experience firsthand photos,…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd

AI-Enabled Innovation Drives Astounding 80% End-User Adoption Rate Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that it has been named the Top Sales Intelligence Software Tool for Customer Satisfaction and overall Market Leader for the 5th consecutive time by G2 Crowd, the world’s leading business software reviews platform. Nimble achieved top customer satisfaction rankings according to verified user reviews and a market presence in multiple categories, including:…

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?

Innovations in martech and agency offerings can orchestrate campaigns across the brand-to-local value chain that connect brands to local partners, and local partners to customers in a way that wasn’t possible in previous years. We hear it all the time: technology is evolving, data is king, the martech landscape is complex, and the Cowboys won another Super Bowl! (ok, 3 out of 4 isn’t bad.) Few debates that customer expectations are rising, however, we hear more and more of the following: “I’ll call an Uber, it…

comScore to Partner with Transform Inc on Local News Intelligence Service

Local News Intelligence Helps Local Stations Understand Which Elements of a Broadcast Drive Engagement and Increase Audiences Across Platforms comScore announced that it has partnered with Transform Inc to launch Local News Intelligence, a data-driven analysis service which allows local TV stations to understand the factors that drive local news audiences and create viewer engagement across platforms. By leveraging comScore's local TV information against Transform's proprietary platform, the Local News Intelligence…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence

Company Offers GDPR-Safe Solution for Brands and Agencies to Target Audiences with Relevant Messaging, Without the Use of Third-Party Data and Cookies Grapeshot, the contextual intelligence platform that empowers brands to connect with consumers by unlocking the power of real-time context, announced its GDPR-safe solution for brands, agencies, and programmatic platforms, navigating the impending General Data Protection Regulation policies (GDPR). GDPR goes into effect on May 25, 2018, and is expected to render up to 75%…

InMoment Unites Two Essentials for Dominating the Experience Economy in The CX Intelligence Cloud™

New Platform Provides A Modernized Feedback Environment To Enrich Data And The Customer Experience, Including Beautiful And Engaging Surveys, Video, Voice, And More InMoment announced the immediate availability of the next evolution of its technology platform—the CX Intelligence Cloud™—arming the world’s largest and most successful brands with creative self-service to effectively manage what, where, and when they engage customers in feedback, as well as advanced data science to better understand and deliver customized…

Anexinet Enhances Listenlogic With Artificial Intelligence and Ensemble Machine Learning Capabilities

New Improvements Turn Internal and External Unstructured Data from all Omni-Channel sources into Meaningful Sales and Customer Service Insights Anexinet Corporation, a leading provider of digital business solutions, announced the release of ListenLogic 3.0. ListenLogic 3.0 has been upgraded with over 20 new enhancements to more efficiently gather data across contact center records, social media posts, email conversations, marketing surveys and automatically return meaningful business insights. Significant improvements…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

eBay Hires Jan Pedersen as Chief Scientist, Artificial Intelligence

Pedersen Will Lead The Company's AI Strategy, Including Computer Vision, Natural Language Understanding And  Machine Learning eBay Inc, a global commerce leader, has hired Jan Pedersen as vice president and chief scientist, Artificial Intelligence (AI). Pedersen will lead the company's AI strategy, including computer vision, natural language understanding and machine learning, to deliver new customer experiences across the eBay platform. "Jan is a true pioneer in the industry, with over thirty years developing search,…

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…