8×8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement

8x8 Sees Surge in AI Adoption as Organizations Race to Deliver Faster, Smarter Customer Engagement

Voice-led AI, message growth, and platform innovation in Q2 FY26 highlight accelerating demand for intelligent, integrated CX at global scale

As organizations rapidly scale their use of intelligent automation, omnichannel messaging, and AI-powered performance tools, 8×8, Inc. , a leading global business communications platform provider, is seeing strong momentum in AI adoption across the 8×8 Platform for CX. From self-service to summarization, organizations are choosing 8×8 to simplify service operations, improve agent productivity, and deliver faster, more personalized customer experiences – with measurable results.

Customer adoption of 8×8’s AI-powered solutions continues to grow at pace, with 8×8 Intelligent Customer Assistant™ customer contracts increasing 59% year-over-year in the second quarter of fiscal 2026, which ended Sept. 30, 2025.

“AI is no longer a concept, it’s a customer expectation,” said Hunter Middleton, Chief Product Officer at 8×8, Inc. “Organizations across industries are embracing our platform to improve response times, reduce manual effort, and unlock entirely new levels of service. What sets 8×8 apart is how deeply AI is woven into every layer of the platform – from voice and messaging APIs to contact center and collaboration – so our customers can move faster, serve smarter, and simplify operations without compromise.”

Marketing Technology News: MarTech Interview with Julian Highley, EVP, Global Data Science & Product @ MarketCast

AI-Powered Growth

Across industries, 8×8 customers are expanding their use of AI and communications APIs to deliver richer, faster customer experiences with the 8×8 Platform for CX:

  • Customer contracts for 8×8 Intelligent Customer Assistant for digital and voice self-service and AI auto attendants increased 59% year-over-year, helping to drive the overall growth in AI-based customer experience solutions.
  • 8×8 Intelligent Customer Assistant digital, voice and auto attendant AI interactions grew 167% year-over-year and nearly 40% quarter-over-quarter.
  • Voice AI interactions increased 592% year-over-year, representing more than 81% of all AI interactions in FY26 Q2.
  • AI auto attendant interactions powered by 8×8 Intelligent Directory increased over 181% quarter-over-quarter.

Organizations are increasingly using 8×8 communication APIs to engage customers across SMS, voice, and messaging apps:

  • The total number of 8×8 communication API customer interactions in the second quarter grew over 24% across messaging, voice, and video channels, compared to FY25 Q2.
  • SMS interactions grew almost 20% year-over-year from FY25 Q2 to FY26 Q2.
  • 8×8 communication API messaging interactions, such as WhatsApp, RCS, Viber, Zalo, and LINE, increased more than 181% year-over-year from FY25 Q2 to FY26 Q2 and 41% quarter-over-quarter.
  • 8×8 communication API voice interactions increased by 5X year-over-year from FY25 Q2 to FY26 Q2 and nearly 63% quarter-over-quarter.

New Customer Momentum

Notable customer wins in Q2 FY26 highlight the platform’s flexibility across industries and regions:

  • A European healthcare provider selected the 8×8 Platform for CX, including 8×8 Intelligent Customer Assistant to drive unmatched collaboration across teams.
  • A leading network of healthcare providers chose the 8×8 Platform for CX to support seamless, streamlined communications experiences across products.
  • A large UK non-profit organization selected 8×8 Work for the 8×8 team’s deep understanding of technical requirements and benefits.
  • A U.S. regional financial service provider chose the 8×8 Platform for CX, including 8×8 Conversational AI and 8×8 Voice for Microsoft Teams, for its seamless solutions aligned to the organization’s operational needs and future growth plans.
  • A global leader in supply chain sustainability selected 8×8 Work and 8×8 Voice for Microsoft Teams for its flexible global capabilities and ability to support worldwide operations.
  • An industry-leading, international professional services company chose the 8×8 Platform for CX, including 8×8 Voice for Microsoft Teams, for its call quality reporting, zero-downtime deployment, and user-friendly platform.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

AI-Forward Innovations in Q2 FY26

Recent innovations released in Q2 demonstrate 8×8’s commitment to meaningful, integrated AI:

  • Native Transcription in 8×8 Work. 8×8 Conversation IQ users can now access AI-powered transcriptions directly within the platform, improving coaching, documentation, and customer experience analysis.
  • 8×8 Workforce Management. 8×8 introduced an intuitive Workforce Management solution for 8×8 Contact Center, enabling organizations to automate forecasting, shift planning, real-time adherence tracking, and leave management – improving operational efficiency without added cost or complexity.
  • Live Summarizations for Voice. New AI-powered live summarization capabilities in 8×8 Contact Center automatically generate concise summaries of voice interactions in real time, reducing manual wrap-up effort, enhancing handoffs, and improving CRM documentation.
  • Real-Time Active Calls Reporting. A modernized Active Calls report in 8×8 Work Analytics delivers faster access to live call data through intuitive filters and export options, supporting smarter, real-time decision-making.

The 8×8 Platform for CX seamlessly unites contact center, unified communications, and communication APIs to help organizations connect customers and teams globally. The platform empowers CX and IT leaders with AI-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of Business Wire

Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.