Amperity, the leading AI-powered Customer Data Cloud, announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) Regions, along with continued investment in regional talent. The move follows strong market momentum and growing demand from enterprises that require local data residency, governance, and scale.

Amperity’s footprint in Australia has doubled over the past year, driven by customer wins with leading brands including JB Hi-Fi, Endeavour Group, and Accent Group. As these organisations scale across channels and brands, they rely on Amperity to unify customer data across business units, enabling trusted personalisation, analytics, and activation.

To support this growth, Amperity is now available in both the AWS regions in Australia. By operating within these AWS regions, Amperity enables organisations to keep customer data resident locally while maintaining the performance, scalability, and flexibility required for real-time customer intelligence.

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This approach allows enterprises in industries such as airlines, banking, insurance, and telecommunications to unify, govern, and activate customer data within Australia, while supporting advanced analytics, AI-driven use cases, and customer engagement at scale – helping organisations meet local data residency and privacy requirements.

“Australia has become a proving ground for some of our most complex customer data challenges, from strict data residency requirements to large-scale, multi-brand environments,” said Billy Loizou, AVP and General Manager at Amperity. “Expanding our team and making Amperity available in AWS regions in Australia allows us to support customers more closely on the ground and help them turn trusted customer data into real business outcomes.”

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Alongside this expansion, Amperity has continued to invest in its local team in Melbourne. The company recently hired Matthew Yip as a Customer Solutions Architect and Uday Gupta as a Services Delivery Manager. These additions strengthen Amperity’s ability to support customers locally as adoption grows across industries and use cases.

The Australian expansion is part of Amperity’s broader strategy to help enterprises move beyond fragmented customer data and build a unified, AI-ready foundation. This enables organisations in the region to personalise, analyse, and act on customer data at scale. Amperity will host its flagship event, Amplify, on May 6 in New York City, bringing together marketing, data, and technology leaders to explore how AI and customer data are driving measurable business outcomes.