Auxia, the agentic marketing platform, announced the launch of Auxia Agent Studio, a product where marketers engage AI agents to plan, build, and launch campaigns across a team’s existing stack. Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organization, turning every marketer into an AI-powered team.

Auxia Agent Studio functions as a control plane for marketing teams, allowing them to replace manual builds, eliminate back-and-forth reviews, and chase down approvals with agents that handle campaign creation, analysis, and coordination. This allows campaigns to launch in days, not weeks. Auxia Agent Studio integrates directly with the ESPs, CDPs, and other systems already in a team’s stack, and is designed to work hand-in-hand with Auxia Decisioning.

The launch comes as Auxia crosses another major milestone: more than 200 billion autonomous personalization decisions delivered, doubling its cumulative decision volume just months after announcing it had surpassed 100 billion decisions in March. The rapid acceleration reflects growing enterprise adoption of Auxia Decisioning, its flagship decisioning and orchestration engine. Agent Studio marks Auxia’s expansion from AI-powered decisioning into a broader agentic marketing platform, bringing together agents that help marketers execute their work with an engine that continuously decides and personalizes the best experience for every customer.

A Function Hampered By Manual Execution

Across every knowledge-intensive industry, from coding to legal to customer support, agents are taking over the execution and reporting layer of technology: the manual, repetitive, coordination-heavy work that used to consume most of a skilled professional’s week.

For all the technology that’s been layered onto the marketing function over the past two decades (e.g. CDPs, ESPs, DXPs, etc.), the day-to-day reality for most lifecycle marketing teams hasn’t fundamentally changed:

• Fragmented data and context across an organization: Critical business and institutional knowledge is trapped in people’s heads or scattered across disconnected tools, documents, and meeting recordings.
• Manual workflows slow campaigns to a crawl: Launching a campaign still requires manually building audiences, configuring journeys, and QA’ing every step, turning a simple campaign into weeks or months of execution.
• A coordination tax for stakeholder-heavy work: Marketing initiatives require constant coordination across legal, product, analytics, and leadership, leaving marketers spending more time chasing approvals than driving strategy.

“Lifecycle marketers aren’t blocked by talent or ideas. They’re blocked by execution. Half of their week goes to building campaigns by hand and chasing approvals across five different teams,” said Sandeep Menon, Co-founder and CEO of Auxia. “Agent Studio is the command center we always wanted to build: it holds the context, does the work, and coordinates the people so marketers spend their time on strategy and creative judgment, not configuration.”

Capabilities to Empower the 10x Marketer

Marketing teams’ biggest limitation is not their people or data, but that their tools were built to execute tasks, not accomplish outcomes.

Agent Studio is instead built for intelligence, offering three core capabilities that work together:

• A marketing context graph that sharpens every output: A shared organizational graph that every agent draws on and that contains your brand voice, previous campaign performance, and other important context.
• Agentic workflows that execute end-to-end: Marketers describe what they want in natural language, and AI agents plan, build, execute and optimize campaigns across all their existing tools, once or scheduled.
• A collaborative workspace for marketers and AI agents: Helps agents collect feedback, reconcile conflicting requests, summarize proposed changes, and route approvals across legal, brand, creative, analytics, and operations.

Organizations can deploy Auxia Agent Studio on its own, but it also works as a unified platform with Auxia Decisioning. Agent Studio provides marketers with a single workspace to plan, execute, measure, and optimize campaigns, while Auxia Decisioning personalizes and orchestrates every customer interaction in real-time, selecting the right content, channel, incentive, and message across every customer touchpoint (e.g. email, app, web, etc).

Agent Studio in Action

Marketers at Fortune 500 enterprises globally use Agent Studio to:

• Respond to emerging customer trends: Agents detect a brand-signal spike, generate the audience and proactively recommend actions for approval, so marketers can launch a campaign in days instead of weeks.
• Automate recurring and complex tasks: Schedule agents to continuously monitor campaign performance or generate weekly business reviews so routine, recurring analysis and operational work happens automatically.
• Rebuild underperforming lifecycle programs: Agents identify what emails are ineffective, pull fresh content from your approved creative bank, route changes through the right approvers in your company, and update your ESP automatically.
• Launch campaigns faster and at global scale: Generate localized, market-ready campaigns that regional reviewers can approve directly, eliminating weeks of translation, coordination, and rework.