Innovative new PR service set to boost brand visibility in the age of AI where third party credibility is critical beyond traditional SEO keywords.

AZK Media, an award-winning B2B public relations and marketing agency, has launched a new strategic PR solution to boost B2B tech companies’ brand visibility across new AI search tools.

Research suggests that 89% of B2B buyers now use AI search platforms like ChatGPT, Gemini and Claude in their purchasing decision-making process. Meanwhile, a groundbreaking study recently revealed up to 90% of those AI citations come from earned media sources like trade publications, analyst reports, and industry coverage.

This is because AI-driven search platforms don’t just scan your website. They scan the entire internet for trusted, third-party validation.

Unlike traditional SEO, which focuses on your website ranking, ‘’Gen Engine Optimisation” (GEO) requires building your reputation across the broader internet.

The more trusted, high-quality coverage your company earns across high authority media outlets, social channels and industry platforms, the more likely AI search tools will surface your business as a reputable, recommended solution.

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“The old lead gen playbook, optimising your website, running ads, setting up event booths, no longer guarantees visibility. In AI landscape, PR ranks as the best-performing strategy for brand visibility across AI search,” says Azadeh Williams, Managing Director at AZK Media.

“If you want prospects to discover your solution in AI results, you need more than keywords, you need credible endorsements on the right third-party channels.This means investing in AZK Media’s new ‘AI search ready’ PR solution is critical in the age of GEO, where third party credibility and endorsements trumps traditional SEO strategy.”

The Agency’s new AI search solutions have already attracted attention from large global enterprise, startup and scaleup brands, as well as global agencies who are now partnering with AZK Media to complement their own SEO solutions. The agency is also now part of the Collectivist Group, a carefully selected group of elite global technology PR agencies representing over 46 countries.

AZK Media already excels at securing top-tier and trade publication coverage, positioning executives as industry commentators, and building relationships with analysts and thought leaders. These core PR capabilities directly translate into AI search authority and strong sentiment for brands.

The agency is also developing new content formats specifically designed for how AI systems research topics, creating resources that directly answer the questions prospects ask these tools. Additionally, AZK Media has invested in reporting and tracking capabilities to measure clients’ visibility in AI-generated results.

“AI doesn’t just ask, ‘what does your website say?’ It asks, ‘what does everyone else say about you?'” Williams says. “We analyse exactly how these systems work to understand where our clients’ business messaging needs to appear to influence AI recommendations, then execute on delivering those targeted media placements.”

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AZK Media is an award-winning B2B technology public relations and marketing agency that accelerates business growth in new and emerging markets. Powered by global journalistic expertise, our PR strategies, inbound lead generation programs, video storytelling and AI-driven visibility campaigns deliver significant impact for technology brands across the Asia-Pacific region. Clients include Amperity, Eagle Eye, Nexxen and Pronto Software. As a proud member of the Collectivist Group, a network of elite global technology PR agencies spanning 46+ countries, AZK Media offers clients exceptional reach and influence on the world stage.