Certona, a Kibo company and the global leader in real-time AI-powered omnichannel personalization for the world’s largest brands and retailers, announced today it has been named a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines. The report evaluates personalization engines based on the vendor’s ability to execute and completeness of vision. This is the second year in a row Certona has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines.

“We are thrilled to be recognized as a Leader in this Magic Quadrant report by Gartner for two consecutive years,” said Meyar Sheik, President & Chief Commerce Officer, Kibo. “As retailers look to create a digitally differentiated customer experience, we know Certona’s mission to provide advanced capabilities in personalization, data science and omnichannel support, continues to play a critical role in providing compelling 1:1 interactions between brands and their customers.”

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According to the report, “Personalization engine vendors are adapting to better meet the needs of marketing leaders. They’re focusing solutions on methods to increase customer success, deepening customer data management functionality and expanding support for personalized customer experience.”

According to Gartner, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with an easily understandable and attractive pricing model that supports proof of value, incremental purchases and enterprise scale. In the modern personalization engine market, purchase decision makers demand easy-to-use and easy-to-buy products. They require that these products deliver clear business value and deliver results with limited technical expertise and without the requirement for upfront involvement from IT. In a rapidly evolving market with constant innovation, a Leader must also demonstrate that it is not focused only on current execution. It must have a robust roadmap for solidifying its position as a future market leader, thus protecting the investment of today’s buyers.”

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Certona offers a complete suite of cutting-edge personalization solutions that enable data-driven, contextually relevant, individualized customer experiences in real time across all touchpoints. It has been recognized by Internet Retailer for 10 consecutive years as the leading personalization provider to the Top 500 retailers, including 30 of the Top 100. Certona has 13 patents encompassing technologies for predicting human behavior and personalizing the customer experience. The company powers three billion personalized experiences a day, helping its clients deliver individualized experiences at massive scale to increase engagement, revenue and customer lifetime value.

Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk et al., 3 July 2019

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