Content Catalyst Publishes Whitepaper Exploring the Opportunities and Implications of Generative AI on Analyst Firms

In a new whitepaper, ‘Exploring productivity in the age of Generative AI’, specialist technology provider Content Catalyst shares the top things that Analyst firms should consider when investing in Generative AI technologies.

The report explores seven ways analyst firms could use Generative AI to improve analyst productivity and engage subscribers:

1. Automate mundane, repetitive tasks and redeploy analysts to revenue-generating tasks

2. Enhance creativity and innovation through faster knowledge retrieval

3. Content creation and curation tools engage subscribers

4. Subscriber personalisation across multiple channels

5. Virtual assistants and customer support enhance subscriber experience

6. Data analysis and decision-making accelerated

7. Improve collaboration and knowledge-sharing among analysts

Marketing Technology News: Sound Great From Home: 3 Things to Consider

As well as exploring how analyst firms can leverage the benefits of Generative AI to increase revenue, Content Catalyst investigates the potential risks it presents to analyst firms’ Intellectual Property (IP) and customer relationships.

Daniel Lord, Content Catalyst Founder, said, “With generative AI, there is vast potential to reimagine all aspects of an analyst research firm and to shape its future services. But the quality analyst firm will also have questions about the risks of using this technology.

Some of these risks can be mitigated by human supervision of the AI, i.e. having analysts review results. But unless the analyst firm restructures its team to prioritise this, customers could experience slower turnaround times than they would otherwise expect from using the technology.”

Marketing Technology News: MarTech Interview with Mattia Santin, Chief Marketing Officer at Hotjar