Leading Customer Engagement Platform Unveils Bot Builder for Businesses to Deploy on Various Marketing Channels

Factoreal, the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today launches its new ‘Omnichannel Chatbot’ feature to ensure businesses maintain an open channel to their customer base. The new capability is available as part of Factoreal application and gives all businesses, big or small, the power to build better one-on-one relationships through features including a chatbots for SMS, WhatsApp and Website. Factoreal’s Omnichannel Chatbot allows companies to expand their customer engagement and retention strategy beyond a siloed departmental effort into a business-wide approach that harnesses existing data to form better connections with prospects and customers.

Marketing Technology News: Unlock the Potential of CTV to Engage New Customers

Trends in Chatbots

Chatbots have existed for many years, going back to 2009 when a company called WeChat came into existence. However, the first chatbot ever created was by MIT professor Joseph Weizenbaum in the 1960s. ELIZA, an early natural language processing computer program, provided canned responses to questions.

Fast forward to today, chatbots are increasing in popularity and are deployed on various messaging platforms like Messenger, WhatsApp and Slack, to name a few. One report says that 36% of businesses have deployed chatbots, and 39% of companies use chatbots to make their website more interactive. Further, a Juniper Research study noted that consumer retail spending via chatbots worldwide will reach $142 billion by 2024, up from $2.8 billion in 2019.

Currently, there is immense popularity with ChatGPT, a chatbot launched by Open AI in November 2022. It’s been reported that ChatGPT is so popular, given its ability to learn and adapt quickly to new information.

Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise