HG Insights announced its new AI-powered Market Analyzer and Copilot, reinventing how B2B tech vendors construct detailed market analysis and arrive at clear Go-to-Market decisions. The AI-Native product draws from HG Insights’ Revenue Growth Intelligence (RGI) Fabric of over 28 billion market source files, 2 billion intent records, 20+ million companies, and 200+ million tech install and IT spend detections. RGI utilizes advanced AI/ML technologies to detect and incorporate deep “behind the firewall” customer data, allowing for precise marketing and account targeting, extracting insights about technographics, cloud usage, competitive intelligence, and more.

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Designed for strategic Marketers, ABM teams, Sales Strategy Management, RevOps, and Finance/Strategy, the Market Analyzer and Copilot is the first to combine conversational queries with AI-powered ML to achieve:

• Granular market sizing → Bringing a level of granularity, speed, bottoms-up analytics, and interactivity that static analyst reports and traditional market surveys can’t match
• Competitive Analysis and Insights → Discover where your competitors are active or absent with recent detections
• Precise ICPs definitions using real-world technographic, buyer intent, and firmographic → Aligning GTM teams to drive better pipeline conversion by focusing efforts on the right accounts

Notably, the HG Insights Market Analyzer data overcomes the market delay and lack of account-level details typically offered by analyst reports or market surveys. Plus, it provides interactive AI-assisted workspaces for different teams, pre-templated use cases, an ICP analysis module, data visualizations, and more. Outputs can be used to supercharge ABM programs, enrich CRM records, identify under-penetrated and/or expansion segments, and sizing markets/territories. Future versions will include use cases such as propensity modelling, territory/account planning, expansion strategy, upsell / cross-sell strategy, churn prediction and more.

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The Market Analyzer and Copilot now adds to the portfolio of additional market and revenue intelligence products using the HG Insights Revenue Growth Intelligence Fabric, which will be further enhanced with buyer intent data available from the recently-acquired TrustRadius.

All Market Analyzer features and data are available under a hybrid, usage-based pricing model, giving new customers interactive access to the full breadth of solutions whenever needed.