Urges more open approach to AI tech

Inuvo, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced a comprehensive commitment to ethical innovation in AI, and is urging other tech leaders to do the same.

Inuvo has outlined its key pillars in an AI Transparency Statement, which details its responsible development and ethical use of artificial intelligence. As AI continues to become more sophisticated, transparency has become increasingly important.

Inuvo calls on other advertising companies who use AI, machine learning, and data science to publish their own transparency statements and join together in advocating for the ethical advancement of AI-based technologies.

As artificial intelligence begins to play a progressively pivotal role in decision making across industries, Inuvo recognizes the importance of being transparent about which data is being used, how that data is being used, and for what purpose it is being used.

Marketing Technology News: CivicScience Solves Generative AI Trust Issue With Newest Consumer Insights Product

The newly released Inuvo AI Transparency Statement provides open communication around the company’s artificial intelligence built specifically for advertising.

“Trust is essential between brands, platforms, and audiences within advertising technology,” said Rich Howe, Inuvo CEO. “By promoting AI transparency within our industry, we aim to increase understanding, alleviate ethical concerns, and uphold privacy around AI. We encourage other leaders to join us in this collective commitment to ethical innovation.”

Inuvo’s AI transparency statement aligns with the company’s strict identityless policies, which eliminate personal user data from targeting while still delivering relevant advertising. This non-identity based AI also minimizes the potential for biases.

As laws emerge regulating AI development and usage, Inuvo pledges not only to abide by regulations protecting user privacy and data, but also to lead the industry. The company will constantly reassess its AI advertising solutions against its core pillars of innovation, client service, and continuous improvement.

“How AI gets used matters. Within advertising, we are leading by example by building AI that respects user privacy. Artificial intelligence has, for some time, been used to stitch together data for the sole purpose of identifying consumers. It is our responsibility to be more transparent in the ways AI is implemented,” concluded Mr. Howe.

Marketing Technology News: MarTech Interview with Janaka Fernando, Optimizely Practice Director at Valtech