Invoca, an AI-powered call tracking and analytics company, has been named a “Hot Vendor in Conversational Intelligence for 2019” by Aragon Research. The report identifies solutions from the emerging conversational intelligence market that enable organizations to predict customer or prospect behavior by using AI-based voice analytics.

Aragon Research recognizes noteworthy, visionary and innovative Hot Vendors in various markets such as conversational intelligence, sales engagement, customer journey mapping, intelligent contact center, conversational AI, intelligent content analytics for voice, in addition to others. This recognition for Invoca comes on the heels of recent accolades including Best Call Analytics Platform in the Marketing Technology Awards and the 2019 Artificial Intelligence Excellence Award from Business Intelligence Group.

Invoca offers advanced AI, rich analytics, and call routing capabilities, which marketers are using to create a more cohesive and personalized customer experience at leading enterprise brands including, DISH, LendingTree, University Hospitals, and Frontier Communications. For example, marketing teams can automatically get insights from individual conversations with consumers — such as what product they are interested in, or their stage in the buying journey — and use that data tailor consumers’ digital interactions with Google, Facebook, Adobe, and other platforms.

Marketing Technology News: Swiftpage Launches All-in-One Act! Growth Suite Sales & Marketing Platform for SMBs

“The ability for AI to turn spoken conversations into actionable insights is disrupting marketing, sales, and customer support, especially for high-touch industries like healthcare and financial services where phone conversations are key,” said Gregg Johnson, CEO of Invoca. “For marketers in particular, the ability to push conversational intelligence directly into their existing martech stack for campaign optimization and personalization provides net new opportunities to drive business results. We believe this recognition from Aragon Research as a Hot Vendor reflects our success and continued investment in serving our customers and delivering an industry leading product.”

Marketing Technology News: ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

Required Disclaimer: Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

Marketing Technology News: New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend