Symphony Marketing to sell MRP’s Prelytix platform
MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan.
“B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients,” said Kevin Cunningham, CEO of MRP. “Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and marketing departments and to expand our global reach.”
Symphony Marketing will now offer MRP Prelytix, the leading proprietary predictive analytics engine built specifically with the needs of sales and marketing executives in mind, as well as MRP’s programmatic display advertising offering, to the Japanese market. MRP Prelytix is powered by Kx, a high-performance, streaming analytics and operational intelligence provider.
“At Symphony, we are committed to using data to create new, more effective sales opportunities for B2B companies, and a partnership with MRP maximizes our ability to help our clients,” said Ichiro Niwayama, president of Symphony Marketing.
As an MRP channel partner, Symphony Marketing will have access to MRP’s industry-leading software and services, as well as its technical expertise.
The partnership increases MRP’s growing presence in Asia, where it employs more than 100 people throughout the region.
MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster.
Kx technology is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.
Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services.