Organizations to benefit from more holistic customer views and deeper insights to provide optimal care across healthcare experiences

Pega systems Inc. today announced a collaboration with Google Cloud that will help improve experiences in healthcare with better data insights and personalization. This partnership between Pega and Google Cloud will bring together the capabilities of Google Cloud’s Healthcare Data Engine and Pega’s suite of intelligent healthcare solutions. Organizations will be better positioned to deliver optimal care and health outcomes to millions of people by combining Google Cloud’s efficient, comprehensive data platform and Pega’s personalized recommendations.

Marketing Technology News: Oracle Named a Leader in the Gartner Magic Quadrant for Cloud HCM Suites for 1,000+ Employee…

New healthcare models have created siloed experiences for multiple audiences across departments within a single organization – including members with insurance questions, authorized care givers, patients living with chronic disease, and more. Additionally, the shift to digital records has created an explosion of data that many organizations struggle to manage. These shifts have surfaced new challenges to combine multiple data sources and take appropriate action on consumers’ channel of choice with tailored care and service.

Marketing Technology News: IO Interactive, the Danish Gaming Company Behind Bestselling Game “HITMAN 3”, Appoints Agillic as…

This partnership with Google Cloud will allow Pega’s clients to configure their applications so Google Cloud’s Healthcare Data Engine — which enables advanced analytics and AI in a secure, compliant, and scalable cloud environment — seamlessly works with Pega’s healthcare solutions. These solutions include Pega Care Management™, Pega Customer Service™ for Healthcare, Pega Sales Automation™ for Healthcare, and Pega Customer Decision Hub™. Google Cloud’s Healthcare Data Engine harmonizes data from multiple sources, including medical records, claims, clinical trials, and research data, providing a foundation for Pega to facilitate and optimize millions of individualized, data-based conversations between consumers and health organizations, including service and claims interactions, and care navigation activities.

By aligning these technologies, healthcare organizations can make better real-time decisions around gaps in care and population health, gain access to better patient and member views, and improve clinical trials. Organizations will be able to unlock their data’s full potential to enable more personalized engagement, care, and services, ultimately creating better health outcomes and experiences.

Marketing Technology News: Avanade Named to Newsweek’s First-Ever Most Loved Workplaces List