AI Background and AI Replace offer creators and marketers the ability to easily customize images

Picsart, the world’s leading digital creation platform, announced new AI tools that generate brand new objects and scenes in images. After launching its first generative AI tools last month and seeing instant success, Picsart is now introducing two new features to further enhance the creative workflow.

To continue serving its growing audience of marketers and sellers, Picsart is rolling out AI Background, which provides users the ability to place an object or product image within a newly generated scene. The object fits realistically into its surroundings rather than simply placing it on a flat background.

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“We’ve already seen generative AI tools serve various types of users on our platform including both everyday consumers and marketers. We know these latest tools will serve the same wide range of creators.”

In addition to offering its creators the ability to generate entirely new images, today the brand is introducing AI Replace, an advanced tool that replaces a selected part of an image with something entirely new chosen by the user.

“The new AI Background will serve as an incredibly helpful tool for marketers to place their products in various scenes, while the AI Replace tool brings even more possibilities for endless creativity,” said Picsart’s VP of Product Lusine Harutyunyan. “We’ve already seen generative AI tools serve various types of users on our platform including both everyday consumers and marketers. We know these latest tools will serve the same wide range of creators.”

Since Picsart’s founding over a decade ago it has embraced AI, and made its first foray into generative AI last month with the launch of AI Image Generator and AI Writer. Since launch, the AI Image Generator has already created more than 25 million images and users are generating more than one million images per day.

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