Redefines how marketers engage with customers and consumers in the AI era

Sitecore, the digital experience leader, announced a strategic partnership with Gradial to simplify and accelerate how marketers deliver personalized campaigns, driving and monetizing engagement – at scale and at a fraction of cost and effort. The collaboration marks a major step forward in Sitecore’s commitment to agentic AI innovation that doesn’t just suggest, it acts on the marketer’s behalf. Sitecore’s vision for agentic AI and marketing is showcased at Sitecore.ai.

Sitecore announced a partnership with Gradial to simplify and accelerate how marketers deliver personalized campaigns.

Modern marketing teams are overwhelmed by disconnected tools that don’t talk to one another, often requiring additional tools and workflows to design, launch, deliver, and optimize campaigns. This fragmentation slows execution and pulls attention from strategic work. Gradial and Sitecore are addressing this challenge by reinventing marketing operations. Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.

“Gradial brings a unique blend of engineering precision and marketing empathy,” said Eric Stine, CEO of Sitecore. “Their AI-powered orchestration capabilities enhance Sitecore’s composable digital experience platform by automating the execution layer marketers need most to deliver the kinds of personal, predictive experiences that drive leads and revenue growth, but which historically have been costly and laborious. Together, we’re helping marketers move faster and smarter, using AI to transform delivery and stay anchored in creativity and brand purpose.”

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“At Gradial, we see content operations as a systems challenge – complex, dynamic, and in need of intelligent automation,” said Doug Tallmadge, CEO of Gradial. “Sitecore’s vision for agentic AI aligns perfectly with our mission: to build adaptive systems that do the heavy lifting, so marketers can lead with insight, not infrastructure. Together, we’re enabling a new era of marketing execution that is precise, scalable, and deeply human.”

Leadership driving the future of marketing

Sitecore’s newly appointed executive team brings deep expertise in AI, cloud, and customer experience – united behind a shared goal to empower marketers to deliver digital experiences that truly connect.

Michael Bannon takes on the role of President and Chief Administrative Officer, leading strategy, people, finance, legal, and enterprise technology for Sitecore. He was previously Chief Financial Officer. Michael brings a career that spans high-growth technology companies, private equity, and investment banking. With his leadership experience within high-growth environments and innovation-led organizations, he will support Sitecore’s next phase of growth.

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Michelle Boockoff-Bajdek, a trailblazer in AI-powered marketing, joins as Chief Marketing Officer. As CMO of IBM Watson, Michelle served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. As CMO at IDC, she reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the firm’s first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. A frequent speaker on marketing leadership and purpose-led growth, Michelle will advance how Sitecore communicates the transformative power of AI in marketing.

Dave Tilbury joins Sitecore as Chief Operating Officer with more than 20 years of global business experience and a proven track record of driving growth, transforming commercial outcomes, and elevating customer impact. Most recently, as EVP and Chief Sales Officer at Capgemini, he led the sales, marketing, and product teams. At Sitecore, Dave will oversee all customer-facing functions, including sales, pre-sales, revenue operations, unified customer support, and customer value realization.

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