Skai Named “Best Overall AI-based Analytics Company” in 2021 Artificial Intelligence Breakthrough Awards Program
Skai, a go-to-market engine that powers brand decisions and execution with full-circle intelligence, today announces that it has been selected as the winner of “Best Overall AI-based Analytics Company” in the fourth annual AI Breakthrough Awards program. The award was presented by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. This award comes on the heels of the company rebranding from Kenshoo to Skai, merging the former Kenshoo and Signals Analytics capabilities to meet today’s brand and retailer needs.
Skai’s AI-powered market intelligence platform connects relevant data sources such as consumer discussions, product reviews, patent filings and sales data into a single platform. The preconfigured, preconnected data is cleansed, augmented, normalized, clustered, and refreshed continually using machine learning, behind the scenes.
Marketing Technology News: Strata Introduces Identity Orchestration Platform for fMulti-Clouds
Skai’s semantic data classification, with patented natural language processing (NLP) technologies and machine learning (ML), understands the structure of sentences and the contextualized meaning of each part—delivering more than 90% accuracy when classifying unstructured data types.
“Today, data is more readily available than ever but comes from disparate sources and various formats; remaining mostly unstructured and unused by organizations paying to leverage it,” said Kate DuBois, general manager of market intelligence at Skai. “In today’s new landscape that requires accuracy, speed and agility, brands are increasingly looking at how they can use actionable intelligence to drive better outcomes across the full-circle of go-to-market. We are proud to be at the forefront of this technology and incredibly honored to receive this award from AI Breakthrough.”
The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
“Collecting, connecting and classifying large external data sets over time is difficult/expensive to maintain, but at the core of this platform,” said James Johnson, managing director, AI Breakthrough. “With data deprecation and privacy regulations the unique AI capabilities of Skai emerges as an incredible leading-edge solution in the space. Congratulations for being our pick for the highly competitive ‘Best Overall AI-based Analytics Company’ award.”
Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale
Skai’s Product Clustering Engine, a NLP technology incorporated in the platform, identifies similar products that have different names across different ecommerce sites for a single view into product performance. The platform’s Brand Refinement Engine, part of a new set of AI-powered named entity recognition features, allows for accurate representation models that recognize FMCG brand names at scale, in order to glean insights relevant to brand positioning, affinity and opportunity.
Additionally, the AI-Predictions Engine utilizes cutting-edge machine learning methodologies to identify market trends and develop qualitative predictions around products, features or audience. The platform delivers the ability to input and connect billions of classified data points from thousands of disparate sources, to analyze and cross-reference insights that generate richer, more accurate and, ultimately, actionable predictions.