ZoomInfo , the Go-To-Market (GTM) Intelligence Platform, announced the launch of ZoomInfo Copilot Workspace, an AI-powered execution engine that transforms how revenue teams implement GTM strategies. Copilot Workplace shifts sales, account management and customer success teams from reactive to proactive, allowing sellers to manage their entire workflow from one unified workspace.

“The problem for sales teams isn’t a lack of strategy or tools. It’s that execution has become too complex,” said Henry Schuck, CEO & Founder of ZoomInfo. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context.”

Failure to execute on GTM strategies is a massive drag on the economy. Boston Consulting Group estimates that companies waste $2 trillion in excess sales, general, administrative costs, and lost revenue potential. AI-driven shifts in customer acquisition will only accelerate this trend, with Gartner predicting that inbound search traffic will drop 25% by 2026 as AI answers replace clickthroughs. As a result, revenue teams are scrambling to rebuild their demand generation strategies around intelligent outbound motions.

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One key factor driving the execution gap is fragmented GTM tools. The average enterprise has 23 GTM technologies in their tech stack. Copilot Workspace integrates with CRM systems such as Salesforce, sales engagement platforms, and other GTM tools. It pulls insights and signals from these disparate systems into one consolidated view, giving sellers complete visibility into their accounts. Its AI agents handle researching accounts, generating follow-ups, monitoring signals, drafting outreach, updating CRM fields, and surfacing next best actions. These AI capabilities continuously learn from user interactions, customer responses, and market changes, adapting strategies in real-time. They deliver the most complete buyer intelligence, helping sales teams enter every interaction better prepared and more effective at advancing deals.

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“The problem for  sales teams isn’t a lack of strategy or tools. It’s that execution has become too complex,” said Henry Schuck, CEO and Founder of ZoomInfo. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context and AI that handles the administrative work. This lets revenue professionals focus on what actually drives results: building relationships and advancing deals. When you make selling simple, execution becomes effortless.”

ZoomInfo’s suite of AI-powered B2B solutions and unmatched data foundation are helping organizations from small to medium business, all the way up to Fortune 500 companies, empower their sales, marketing and operations teams. With GTM Intelligence, revenue teams can precisely target customers and align their motions to the ways buyers actually make decisions through intelligent engagement. This allows teams to work smarter, move faster, and drive revenue growth.