KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based Marketing Platform
KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and utilize first-party data with other signals, such as third-party intent data, to identify next-best actions and drive account expansion opportunities.
“Engagio’s ABM automation platform helps B2B marketers to execute and measure account-centric programs in one complete solution. Marketers need to understand all types of user behavior, so our platform relies on KickFire’s industry-leading IP address intelligence to surface important insights about our customers’ website visitors,” says Engagio Co-Founder and CTO, Brian Babcock.
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“By combining KickFire’s IP address intelligence and rich company data with Engagio’s expertise in account based marketing, we’ve brought the strength of two powerful technologies together. Engagio customers will now be able to identify real-time B2B buyer intent as target accounts engage with their website, track engagement of high-value accounts, and make informed decisions about the effectiveness of their campaigns,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development.
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KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over 340 undecillion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.
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