Intelligent Orchestration of Trusted Data Across All Go-To-Market Processes – from a Single Platform – Enables Brands to Improve Customer Experience and Drive Greater Revenue
LeanData, the leader in enterprise Revenue Ops solutions, introduced a ground-breaking platform and family of applications which offer a more holistic and unified go-to-market approach for business-to-business (B2B) enterprises seeking to accelerate growth. By ensuring a common data thread runs through the entire revenue chain, the LeanData Revenue Ops platform breaks down the barriers between sales and marketing operations to improve the buyer experience, drive greater revenue and fuel growth.
Revenue Operations is an emerging go-to-market paradigm, described by SiriusDecisions as “bringing the operational work of sales, marketing and customer success together under one roof.”
“Despite a wealth of technology and data, modern B2B organizations have never been so challenged to drive revenue growth,” said Dana Therrien, Sales Operations Strategies Practice Leader at SiriusDecisions. “However, we’re seeing some of our clients adopting a fundamentally new go-to-market approach which unites fragmented customer-facing functions – sales, marketing, customer and partner – under one umbrella. We believe this new business model, which we’re calling Revenue Operations, is a game-changer and will fundamentally change how businesses align themselves internally to drive growth.”
One of the biggest hurdles companies face in moving to a Revenue Operations model starts with their data. For an accurate picture of the customer journey, Revenue Operations requires a common data thread through all go-to-market actions – and the ability to orchestrate this data from a single platform.
“B2B organizations are centering their go-to-market strategy around delivering a seamless customer experience across the revenue chain. Unfortunately, the inability to centrally manage their data prevents them from delivering on this promise,” said Craig Rosenberg, Chief Analyst at TOPO. “The emerging Revenue Operations model promises to centralize management of data across the entire revenue lifecycle — from go-to-market planning and execution to tracking and optimization. The launch of LeanData’s Revenue Operations platform puts LeanData squarely in this new emerging category.”
“Data shouldn’t be an obstacle to generating revenue – it should accelerate it,” said Evan Liang, CEO of LeanData. “Every business using sales and marketing technology today understands that go-to-market execution is often misaligned and disjointed. That’s where LeanData shines. We don’t create, change or transform data. Rather we underpin the entire go-to-market process by connecting trustworthy data to the right people, in the right places and at the right time.
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Added Liang, “This is an exciting time for LeanData, our customers and the growing ecosystem of solutions providers supporting this truly game-changing new business paradigm called Revenue Operations.”
Introducing the LeanData Revenue Ops Platform
LeanData drives greater efficiency and effectiveness across all go-to-market processes by connecting disparate data points in the revenue chain – leads, contacts, accounts, cases and opportunities – to each another. LeanData’s family of applications includes LeanData’s foundational Lead-to-Account Matching, providing sales and marketing with a holistic lead-to-account view. LeanData also offers an intuitive Routing application, ensuring the right data gets to the right people for action. And finally, LeanData offers sophisticated analytics with its Attribution application, providing marketers with clear visibility into which investments are bearing fruit and which need to be redirected to continuously improve selling motions.
The LeanData Revenue Ops platform also features open APIs and a wide variety of out-of-the-box integrations, extending the power of its Matching and Routing products beyond CRM to popular sales and marketing applications. The company’s newest strategic integration partnerships include BombBomb, Drift, G2 Crowd, Outreach and SalesLoft.
Supporting the Growing Revenue Operations Community
As more and more businesses move to a Revenue Operations model, this organizational shift will have significant implications for sales and marketing ops professionals.
Recognizing the growing need for community in this fast-changing environment, LeanData debuted OpsStars in 2016 – the world’s first dedicated forum for revenue operations professionals.
Since its inception, OpsStars attendance has more than quadrupled. In order to accommodate growing demand from this community, LeanData expanded its annual OpsStars event into a multi-city roadshow in 2019.