User reviews spotlight ABM leader’s personalization, targeting, and ease of use

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. The company announced it has received 18 leader and high performer awards in the G2 Summer Grid® Report.

In the G2 Summer 2022 Grid Report, RollWorks received 9 leader and 9 high performer awards across Account-based Advertising, Account-based Analytics, Account-based Management, Account-based Orchestration, Buyer Intent Data Tools, Cross-Channel Advertising, Display Advertising, Marketing Account Intelligence, Market Intelligence, Retargeting, and Social Media Advertising categories. G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

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RollWorks averages 4.4 out of 5 stars in user reviews and has been consistently named a Leader by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. Comments from recent reviews of RollWorks on G2:

• “RollWorks is a great solution for companies looking to start an ABM strategy on a budget…I appreciate how simple it is to set up and launch campaigns. You can be sure you’re targeting the proper folks with an accurate algorithm. I really like how I can check on spending and efficacy on a regular basis and make any required adjustments.” – Inside Sales Executive
• “Rollworks helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way. I love the reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.” – Digital Marketing Manager

RollWorks was also included in G2’s Winter 2022 Report as an Account-Based Platform leader for the seventh consecutive quarter, a Momentum leader for the sixth consecutive quarter, and Highest User Adoption. The company received nine additional badges, including Easiest to Use Small Business and Highest User Adoption Mid-Market.

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