Integration helps automotive dealers simplify and automate the creation and submission of vehicle ad feeds

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, announced its new integration with Google Merchant Center to help automotive dealers simplify and automate the creation and submission of vehicle ad feeds.

“Ansira is constantly looking for ways we can help our automotive clients reach and engage consumers through intuitive marketing tools,” said Ansira Vice President of Products Angie Cordova. “Our new integration with Google Merchant Center helps dealerships run more efficiently by streamlining the vehicle ad process, all while effectively reaching potential in-market buyers.”

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Ansira deploys a custom-built technology solution to create vehicle ad feeds by crawling dealership websites and relevant automated data collection efforts. Through this solution, Ansira can update vehicle feeds every 24 hours to ensure dealerships are showcasing their most up-to-date inventory to potential customers. Ansira will then host the primary feed, which can be used in Merchant Center.

This new integration alleviates the need for dealerships to manually upload vehicle feeds daily. Preformatted vehicle inventory also helps dealerships easily power their Google Performance Max campaigns.

Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector.

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