Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing Officer

Senior Executive’s Technology Commercialization Expertise to Bring Next Generation of Product and Service Portfolio to Market

Celebrating 20 years in business, Alorica Inc., a global leader in customer experience solutions, announced the addition of Colson Hillier to its executive leadership team as Chief Marketing Officer (CMO). In this role, Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives, enabling the company to solidify its reputation as a leading omnichannel provider of customer solutions.

“As Alorica continues to grow globally, Colson will bring solutions to market that enable our clients to better engage and service their customers’ rapidly evolving needs,” said Alorica’s Chief Operating Officer Greg Haller. “Colson has a strong track record of packaging technology and digital platforms to build profitable business operations on a global scale. With his background, I am confident Alorica will be even more successful in translating our understanding of consumers’ changing behaviors into an opportunity to create greater value and produce stronger outcomes for our clients.”

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Hillier will focus on building products and strategies that will allow clients to leverage the scale and expertise Alorica brings from deploying a global footprint that handles over 600 million customer interactions each year. With over 20 years of experience leading large-scale transformation in industries such as data services, adtech and fintech, Hillier brings deep experience in applying technology like Artificial Intelligence, Machine Learning and digital marketing to create optimal user experiences.

“Companies like Alorica have the unique opportunity to strengthen the connection between brands and their customers,” said Alorica’s Chief Marketing Officer Colson Hillier. “I’m excited to be a part of the team and looking forward to making that happen by merging mind-blowing technology with vertical-specific commercial models so that brands can reach customers in the most impactful way not only now, but into the future.”

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Prior to joining Alorica, Hillier held numerous senior leadership roles at Verizon Wireless focused on new product development, big data analytics and digital marketing. He holds an MBA from the College of William and Mary and a Bachelor of Science degree in business from the University of Richmond.

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