ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance.

The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition.

This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption.

Marketing Technology News: Retail Business Services Debuts Frictionless Store

By providing these services in the form of an app, ironSource provides access to data insights even whilst developers are on-the-go.

“Game growth doesn’t stop just because you’re not in the office. In the dynamic world of mobile gaming, staying on top of your numbers is critical, and our goal was to create a portable extension of the ironSource platform which would make it effortless for our partners to compare revenue and performance across their app portfolio and campaigns,” said Nimrod Zuta, VP, Product and Developer Solutions at ironSource.

“Our product development continues to be driven by our clients’ needs, and this is only the first step in a much larger project of providing game developers with the in-depth viewability and management capabilities to run  both the monetization and user acquisition sides of their business, whenever and wherever they need them.”

Marketing Technology News: DevOps And Cloud Proliferation to Increase Business Risk in 2020: Trend Micro

Managers who need constant visibility into their game revenues and performance can view and assess these reports and filter them by segments.

Each segment can be filtered by DAU session, revenue, and ARPDAU. Reports can also be dissected into ad units including rewarded video, banner, interstitial and offer wall.

User acquisition segments are split into spend, number of installs and install per thousands of impressions.

Using the app, team members can easily share information on performance.

Marketing Technology News: LogMeIn Finds that 85% of Customer-Facing Teams Are Frustrated with Lack of Technology Needed to Meet Customer Expectations