Joint team will enable marketers to enhance performance management capabilities

Zee Jay Digital announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and maximize business impact. Zee Jay Digital, a marketing transformation consultancy, will provide services and support for U.S. and global enterprises implementing Allocadia to more effectively manage their marketing investments.

“We look forward to applying our decade-plus marketing process and technology experience to help our shared clients maximize benefit from the Allocadia platform, as well as their marketing resource management, work management, and other marketing solutions,” said Eric Rotkow, managing partner of Zee Jay Digital.

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Zee Jay Digital has deep experience with marketing operations tools, namely Workfront, Aprimo and Unica, as well as related tools including Tableau and PowerBI. With an extensive understanding of ERP and procure-to-pay systems, as well as marketing’s budgeting, planning, and investment requirements, Zee Jay consultants are in a unique position to help Allocadia clients optimize their marketing stack and enable them to connect investment data with results data for better performance measurements.

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“We enable marketing teams to benefit from full integration between and among systems—so they’re able to fully quantify marketing’s impact,” Rotkow said. “A single system-of-record view; aligned taxonomies across platforms, and integrated reporting allow solutions to work in tandem to help meet corporate objectives,” he said.

“Allocadia has a long history of providing marketers with a dynamic way to gain visibility into their investments and activities in order to better assess the impact they’re driving for the business,” said Jocelyn Brown, SVP, Customers & Revenue at Allocadia. “We’re excited to partner with Zee Jay Digital in order to help more enterprises know what’s working and what’s not, giving them the confidence to know where to spend their next dollar.”

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