VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise

Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence.

Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt was previously VP of Marketing at Forrester, and has held senior demand generation and digital marketing roles at Staples and Schneider Electric.

Matt has a passion for building innovative and pragmatic marketing programs, and works closely with Demand Spring clients to optimize their understanding of the buyer journey, improve marketing and sales alignment, and design highly targeted Revenue Marketing strategies that are optimized to specific MarTech capabilities.

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Julie Zadow, Senior Vice President & CMO in Residence, Julie is an experienced CMO and senior marketing executive, and has held leadership roles with such organizations as Globoforce (WorkHuman), Alyce, iCoachFirst, Aberdeen, and Harte Hanks. She is the Founder of PinchHitCMO, and recently rebranded the CMO Executive Search Practice for Ridgeway Partners.

At Demand Spring, Julie provides talent optimization and executive coaching services to CMOs and other B2B marketing executives, helping them transform talent, performance, organizational structure, and business processes to deliver against their Revenue Marketing requirements.

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Mark Emond, President of Demand Spring, said: “Organizations are beginning to understand the importance of Revenue Marketing, and are looking to consultancies such as Demand Spring for guidance throughout the process – from understanding their buyers, to aligning the organization around the most appropriate strategies and metrics, to designing the most effective MarTech stack and content strategy to support their efforts. Julie and Matt add to our depth of experience and skills in delivering on these requirements for our clients – we are excited to have them as part of our growing team, and know that our clients will benefit from their vast knowledge and Revenue Marketing proficiency.”

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