Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors.

Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations.

Exhibitors can choose from a library of easily customizable games, which can be activated and launched within minutes, complete with company branding, color schemes, and more.

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Captello game experiences integrate natively with the Captello Lead Capture app, taking full advantage of all of Captello’s robust lead management solutions, including:

• Instant Lead Capture & Qualification – works on any mobile device, online or off.
• Unlimited Usage: no license limit or device restrictions.
• Real-Time Data Transfer – direct to your CRM or Marketing Automation platform.
• Personalized Communications: SMS, handwritten letters, postcards, emails and more.
• Native Workflow Automation: Make decisions on lead qualification, distribution, follow-up, and more using powerful business rules that meet almost any scenario.
• 1,500+ enterprise level integrations.
• Real-time analytics, reporting and ROI calculator.

A choice of customizable games are categorized by intent:
1: Ice Breakers – games intended to start short conversations and capture trade show badge information.
2: Crowd Pleasers – games designed for team competition.
3: Competitions – games that leverage competition to drive repeat visits.

Users are able to easily set up details such as branding, prizes, prize quantity, winning odds, and leaderboard settings using Captello’s web application. Choose between badge scan and/or manual form entry before or after playing each game.

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Participants sign in on tablet devices or interactive digital displays with lead capture forms. High scores and team information are displayed on a leaderboard on the big screen.

From there, lead data enters an automated workflow which includes lead qualification, lead assignment, data enrichment and real-time transfer to your CRM or marketing automation platform. Captello executes user customized lead capture workflows, following-up on prospects with SMS messages, emails, handwritten letters, postcards, task reminders and more, so exhibitors can save time and focus on building relationships with new leads.

“Captello provides exhibitors with unprecedented flexibility, control and significant time and cost savings. The app hands real-time event data and ROI calculations to team members on a silver platter. This is a platform that inspires creativity and delivers quality leads. We’re enthused about adding game concepts, also known as activations, into our suite. This will draw more people to our customers’ booths and provide an element of entertainment that helps build relationships.” – Chris Eklund, Senior Director of Sales – Captello.

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