Comarch Announces Cooperation in Innovative Loyalty Project

CRMB2B Data
By PRNewswire
Comarch Announces New AI-Powered Enrollment Security Service for Loyalty Programs

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford’s all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe.

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Through the FordPass app, users can control their vehicles, locate and consolidate important vehicle information, access roadside assistance and earn and redeem FordPass Rewards points. Powered by Comarch Loyalty Management, FordPass Rewards Points can be earned in many ways, including the purchase or lease of a new retail Ford vehicle or qualifying Ford Certified Pre-Owned Vehicle from a participating dealer, activating and maintaining a FordPass Connect modem, having vehicles serviced and completing various digital brand activities.

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“The Ford commitment to building more meaningful relationships with its customers continues to drive the success of this program,” said Jerry Filipiak, CEO and head of R&D at Comarch Inc. “The FordPass Rewards program is extremely innovative, and we are glad to support this project using Comarch’s propriety loyalty solutions.”

Having developed its own loyalty-specific software and services for the last 20 years, Comarch was chosen by Ford to assist in the creation of a fully integrated, personalized experience for its customers to keep Ford top of mind while providing a seamless ownership experience. Since its launch, FordPass has continued to evolve, with new features continually being released and enrollment having already surpassed three million U.S. members.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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