Partnership signals platform direction, extending customer engagement through the point of payment
DriveCentric, the modern CRM and engagement platform built for dealerships, announced a strategic partnership with Dealer Pay, a dealership-specific payments platform built for automotive dealers, to enable compliant payment collection within DriveCentric.
The partnership is designed to bring payment capability into the natural flow of customer engagement inside the CRM, allowing dealerships to complete the workflow from conversation to revenue without introducing disconnected systems or manual handoffs. Importantly, DriveCentric is not entering the payments business; Dealer Pay provides the compliant payments platform powering the capability.
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“As the premier customer-centric engagement platform, we believe CRMs should orchestrate the entire customer journey across every touchpoint and every department within the dealership,” said Matt Leone, CEO of DriveCentric. “By embedding payments directly into DriveCentric on both mobile and desktop, we’re extending the CRM engagement lifecycle through the point of revenue collection— staying true to our core mission of driving better engagement.”
For dealerships, payment collection is no longer just a back-office function. It impacts customer experience, operational efficiency, compliance, and brand trust. By partnering with Dealer Pay, DriveCentric ensures payments are handled by a platform purpose-built for dealership operations, regulations, and accounting realities.
“This partnership exists because engagement alone isn’t enough anymore,” said Julie Douglas, Founder and CEO of Dealer Pay. “Dealers expect systems to deliver outcomes. By partnering with DriveCentric, we bring payments expertise, compliance, and dealership controls into the CRM experience — completing the lifecycle so engagement doesn’t stop short of revenue.”
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The announcement underscores DriveCentric’s platform strategy to extend customer engagement throughout the vehicle ownership lifecycle. By expanding our partner ecosystem, we enable seamless, bi-directional integrations that allow DriveCentric to stay focused on engagement while partners deliver their core strengths. The partnership is expected to be available in Q1 2026.
DriveCentric and Dealer Pay will discuss the partnership and its implications for dealership operations during a special keynote-style session at the DriveCentric booth at NADA 2026.
