Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new partnership with Demyst, the leading external data marketplace for financial institutions. This data solution will allow financial services companies to easily find and evaluate data from hundreds of high-quality data sources to improve marketing effectiveness, reduce fraud and improve data governance and compliance.

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This partnership combines Acxiom’s fifty years of expertise in ethical data use and customer data management with Demyst’s long history of bringing high value emerging data sources to leading financial institutions. The result is a customer data management platform that allows Acxiom financial services clients to accelerate their data discovery, analytics and mobilization efforts across the ecosystem of emerging data use cases throughout the entire customer lifecycle, without the costs and integration requirements associated with onboarding new data suppliers.

“Financial services institutions are facing major changes with today’s economic climate and rapid digitization due to the COVID-19 pandemic,” said Tate Olinghouse, president of financial services at Acxiom. “External data growth is fueling new client outcomes. However, significant friction remains for these institutions to find, test and deploy new third-party data sources without extra costs, engineering builds and procurement challenges required to onboard new vendors. This new partnership with Demyst will deliver value to our customers by streamlining growth, saving them time and money while delivering unique data content within Acxiom’s trusted data management platform.”

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“Acxiom seeks to be a one-stop shop for ethically sourced data sources that meet our industry leading privacy-compliant standards,” said David Skinner, chief strategy officer at Acxiom. “We are excited to add Demyst as a strategic partner to help data scientists tap into the explosive growth of emerging alternate data that offers new use cases for Acxiom clients.”

“Acxiom has an established position as a trusted data partner and steward for some of the most respected data-centric enterprises in the world,” said Mark Hookey, Demyst CEO. “Demyst is excited to partner with Acxiom’s market leading technology, compliance and data ethics processes to make better use of data and bring value to end clients and their customers under this umbrella.”

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