Gartner’s companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms

Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms, including the Acquisition, Engagement and Retention Use Cases.

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Gartner evaluated 13 mobile marketing platform vendors as part of the Critical Capabilities report, a companion report to the Gartner Magic Quadrant, offering a comparative analysis that scores competing products or services against a set of critical differentiators identified by Gartner. In Gartner’s 2020 Magic Quadrant for Mobile Marketing Platforms² Airship was positioned highest in its ability to execute and also furthest for its completeness of vision in the Leaders quadrant overall for the second year in a row.

According to Gartner, “‘Critical capabilities are attributes that differentiate products/services in a class in terms of their quality and performance. Gartner recommends that users consider the set of critical capabilities as some of the most important criteria for acquisition decisions.”

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“Airship is bringing entirely new levels of simplicity, optimization, and ROI to cross-channel customer journeys built for today’s mobile-first consumers,” said Brett Caine, CEO and president, Airship. “For the second year in a row, Airship received the highest scores in all Critical Capabilities Use Cases and was also positioned highest for ability to execute and furthest for completeness of vision in the Magic Quadrant for Mobile Marketing Platforms, which I believe are a clear testaments to the business value we generate for leading brands and partners around the world. Providing exceptional mobile-led consumer experiences has never been more important and, for more than a decade, we feel we’ve proven that Airship is unmatched in keeping our clients at the forefront of innovative digital engagement strategies that grow customer lifetime value, strengthen loyalty and inspire advocacy.”

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