Alida Caps Off Strong 1H 2022 With Regional Expansions, Customer Growth, and New CX Innovations

Leading organizations continue to select Alida as their premium customer experience provider

Alida, a leader in experience management, announced its continued momentum of product innovation, strong customer and partner growth, and regional expansions. H1 2022 has seen the company meet major milestones, solidifying its status as a formidable competitor in the customer experience (CX) industry.

“We continue to see robust demand for our experience management platform as companies look to Alida to help them navigate the uncertain macro-environment and win in their markets”

“We continue to see robust demand for our experience management platform as companies look to Alida to help them navigate the uncertain macro-environment and win in their markets,” said Ross Wainwright, CEO at Alida. “Experience is the new competitive advantage and it is gratifying to be trusted by many of the largest brands to transform experience management to better serve customers and employees alike.”

Marketing Technology News: Silverpush Partners With IRIS.TV

Leading organizations like lululemon, Sally Beauty, HBO Max, and Wondrium have chosen Alida this year to empower them in listening to their customers’ truth, analyzing their feedback, and putting truth into action. In H1 2022, over 50% of Alida’s bookings came from expansion deals. The Alida Partner Network has also grown significantly and now includes 41 international organizations, such as Verve, MIS Group, Motivus, and Keyrus.

At the recent Alida Activate event, Pixel United’s players insights lead Leslie Willis spoke on how Alida brings them direct value with fast, actionable insights: “We were looking for partners that would help us accomplish our supplementary research goals and saw that Alida could give us the deep progressive profiling we were looking for. We now have an amazing space for us to get quick answers and ensure our members inform every lifecycle decision we make.”

Strong dedication to customer centricity and highly satisfied clients has garnered global recognition from the Customer Experience Management (CXM) industry, including leading business solutions review website, G2, who named the company a Leader in Experience Management Software. So far this year, Alida has won a total of 22 awards, including Best Workplaces 2022 from Great Place to Work® Institute Canada and Canada’s Top Small & Medium Employers 2022.

Innovation and agility are core hallmarks to Alida’s product offerings. The organization has continued to revolutionize its Total Experience Management (TXM) platform, delivering over 20 intuitive products and 190 enhancements in just two years. As of July 2022, Alida launched its most recent product, Customer Journeys, providing brands a unique and seamless approach to monitoring key engagement points between customers and their business.

Alida continues to invest heavily in its technologies and people by moving forward on a number of global expansion projects this year. These include expanding in Edmonton, Canada, selecting the Czech Republic as a new region of focus for Alida’s growing R&D organization, and launching a state-of-the-art data center in Sydney, Australia to better serve customers globally.

Alida has also hit milestones in employee experience through continuous dedication to listening to its employees and taking action on their feedback. The company runs regular employee pulse surveys using its own Voice of Employee solution. In Q2 2022, Alida secured a 95% overall employee happiness score, showing steady gains and an 8% increase from its score in Q1 2021.

Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle