Bertram Capital Portfolio Company Spectrio Acquires Senior Living Media, an Osborn Company

Spectrio, a Bertram Capital (“Bertram”) portfolio company and one of the nation’s leading providers of customer engagement solutions, announced that it has acquired Senior Living Media, an Osborn Company.  Senior Living Media is a senior living communication and engagement technology company based in Duluth, Ga. The acquisition represents the tenth transaction completed during Bertram’s ownership and the 34^th acquisition since the company was founded in 2002.  The acquisition of Senior Living Media further augments Spectrio’s suite of senior living engagement solutions, adding enhanced content creation capabilities that can be leveraged across multiple channels.

Marketing Technology News: Mintegral SDK Going Open-Source For Increased Transparency And Security

“Spectrio represents an excellent example of Bertram’s ability to execute our specific approach to value creation, the Bertram High-5^SM“, said Jared Ruger, Partner at Bertram Capital.  “Working with an exceptional leadership team at Spectrio, we have been able to acquire strategic assets like Senior Living Media that extend Spectrio’s technology and content assets and enhance the future growth opportunity.”

Senior Living Media creates specialized content that facilitates resident engagement in senior living communities. Leveraging a community’s monthly calendar, menu, and events, Senior Living Media produces a variety of content and graphics that may be displayed on digital signage, social media, newsletters, and other communication channels. With its Activity Assistant program, community activity directors can subscribe to a constantly updated supply of activities, games, and entertainment to keep residents engaged and socially connected.

Marketing Technology News: Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads

“Resident engagement and active social connection are major priorities for our senior living customers,” said Dax Brady-Sheehan, Spectrio CEO. “Adding these extensive creative content capabilities allows Spectrio to provide even more compelling resident engagement opportunities.”

In addition to content creation, Senior Living Media offers additional software tools, such as an online calendar builder for scheduling and creating custom community calendars, a platform that tracks and reports on resident engagement and attendance of community activities, and a simple newsletter designer application.

Marketing Technology News: AdTech Roundup: Top Things in Advertising Technology