Bridgetree Introduces New Customer Engagement Solution, LIFT

Offering EnablesMultichannel Data Management with Extensive Solution Support

Bridgetree, a leading data-driven marketing services company, announced the market launch of its newest customer engagement solution, LIFTTM. With almost 25 years’ experience solving unique business challenges and driving profitable sales for its clients, the company islooking to further integrate client data and implement best-of-breed solutions to drive personalization.

LIFT is built toaccommodate increasing volumes of structured and unstructured data, apply intelligence and seamlessly deliver real-time personalized, multichannel campaigns. Serving as the engine behind Bridgetree’s LIFTis RedPoint Global’s Customer Data Platform and Customer Engagement Hub™.The productenables marketers to quickly reach consumers and see the impact of personalized, data-driven marketing in real-time.

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“The highly configurable, open garden nature of RedPoint’s solution –from data ingestionand integration to campaign design -was a key factor in forming the partnership,” says Sanjay Mamani, Bridgetree’s VP of Strategic Technology. “We believe our newest offering, LIFT, is the most complete consumer marketing solution available on the market today. Working with RedPoint we can stay ahead of the curve as new channels and marketing opportunities emerge.”

“Bridgetreehas deep experience in offering marketing solutions and services to a broad variety of industries, from retailto insurance andconsumer services,” said Patrick Tripp, VP of Product Strategy at RedPoint Global.“We are excited to power Bridgetree’s solutionswith RedPoint’sdata-driven technology to help deliver greater personalization, enhanced data access, granular segmentationand innovationin customer journeys.” Bridgetree clients benefit with a quick-to-market customer engagement solution available without significant capital expenditure, all supported by Bridgetree’s data and delivery teams.

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Bridgetree enables impactful and profitable consumer marketing at scale through proven data, insights, technology and campaign solutions. We help our clients establish robust data infrastructures, harness analytics to identify new opportunities, and engagewith new and existing customers across any channel. We are outcome-oriented, we emphasize speed and value, we test before we scale, we measure everything, and we take pride in working on our clients’ terms. Most importantly, we deliver results. Simply put: we make marketing work better.

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