Citrix to Use Evergage’s Real-Time Personalization to Educate, Guide and Inform Individual Prospects and Customers with Relevant Content
Evergage, the real-time personalization platform company, announced that Citrix is deploying Evergage as part of an expanded personalization strategy to consolidate and replace various “point solutions” and better engage with prospects and customers at the one-to-one level. By understanding each person’s and company’s interests, preferences, and unique connectivity, collaboration and cloud-services needs, Citrix will be able to offer in-the-moment, personalized experiences and content to help them understand and select the right solutions.
Used by more than 400,000 organizations, Citrix aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. The company’s solutions help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data, and services people need to be productive, and simplifies IT’s ability to adapt and manage complex cloud environments. As Citrix’s portfolio of products are updated to serve a growing, diverse customer base, it realized there was an opportunity to evolve its demand generation strategy to better engage, counsel and direct online visitors to the best content based on their interests.
“Our goal is to help businesses create simple, secure and cloud-based digital workspaces that break down office walls and unleash productivity. But the future of digital workspaces – and the path to get there – is unique for every organization, even ones of a similar size in the same industry. Our expanded personalization strategy with Evergage is going to be a game-changer for us to educate, guide and inform each visitor with content that is relevant to their unique situation and journey with Citrix products and solutions,” said Dennis White, Web Business Analyst, Citrix.
Previously, Citrix was using multiple tools for A/B testing and personalization on its website but wanted to take a more holistic view of each customer’s journey – with a true platform approach to personalization and the ability to track, store and act on behavioral data across channels. After a rigorous competitive review of several top-tier solutions, Citrix selected Evergage based on its deep machine learning, powerful recommendation engine, intelligent use of data and analytics to power campaigns, robust set of APIs to integrate with Citrix’s own data, account-based marketing (ABM) features, and ability for business users to implement and operate it without IT intervention.
“Innovative companies like Citrix are embracing personalization, as they recognize that demand generation and conversions in the B2B world will not be driven by simply bombarding every prospect with same products and information. Not only do you end up missing key engagement opportunities, you also turn some people off. One-to-One Personalization in the Age of Machine Learning. As companies wrangle over the cost, complexities, and headaches of multiple vendors, point solutions and siloed customer data, the Citrix deployment is a great example of the value of a platform approach to personalization – where a consolidated set of customer data powers personalization across channels for more effective, timely, individualized experiences,” said Karl Wirth, CEO Evergage.