Aims to Drive Omnichannel Customer Engagement and Enhance Customer Experience
Newgen Software, a global provider of low code automation platform, announced that Bermuda-based Clarien Bank has selected Newgen Omnichannel Customer Engagement (CCM) product suite to streamline customer communications.
With Newgen’s CCM suite, the bank will be able to generate and deliver personalized, content-rich, and on-demand communication to its customers. Furthermore, the bank can tap cross-sell/upsell opportunities, improve retention, and build loyalty. The suite is used for designing customer communication templates for personal and corporate credit cards, savings, loans, and time accounts.
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“We were looking for a technology solution that would help us drive effective customer engagements and realize our vision of becoming the most sought-after digital bank in Bermuda. Newgen’s CCM suite will provide us with a unified platform for monitoring and managing customer communications across channels in a seamless manner,” said Michael DeCouto, Chief Digital and Marketing Officer, Clarien Bank.
“This will help us in delivering contextual, timely, and consistent communications to all our customers, based on their preferences while enabling better monitoring and grievance management. Additionally, we intend to manage our on-going KYC (Know Your Customer) and CDD (Customer Due Diligence) requirements, which typically are manually intensive processes,” he further added.
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“Organizations are struggling with legacy IT systems, fragmented document creation systems, and changing regulations that make customer communications ineffective, resulting in errors, compliance risks, and unhappy customers. Newgen OmniOMS CCM is a unified communication suite that helps organizations connect with customers by delivering personalized, interactive, and contextual communications across all touchpoints. We are glad to help Clarien Bank in achieving its objectives and look forward to working with them in their future digital transformation initiatives,” said Anand Raman, EVP & COO, Newgen Software Inc.
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